Signbox delivers new branding signage at BA’s Waterside headquarters

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Signbox, designers and manufacturers of architectural signage, has completed the installation of extensive new branding in the reception area and new recruitment centre at the British Airways Global Headquarters at Waterside, near London Heathrow Airport. Signbox delivered internal signage, glazing manifestation, and display graphics.

branding signage by Signbox Ltd

Signbox Ltd has delivered new branding signage in the reception area at the BA Global Headquarters near London Heathrow

We have a long and successful track record of supplying signage to BA and it was gratifying that BA's confidence in our ability to complete this complex project in such a dauntingly small timescale was well-founded.

Signbox Ltd, designers and manufacturers of architectural signage, has delivered signage and environmental graphics as part of extensive new branding at the British Airways Global headquarters at Waterside, near London Heathrow. The project brief involved a complete renovation of the main reception area and a newly designed recruitment centre.

Signbox worked with RAW Unlimited, branding experts specialising in the workplace environment and workplace communications. Branding signage comprised internal corporate signage, glazing manifestation, and large format display and environmental graphics.

Signbox was already an approved supplier to British Airways having worked with architects Niels Torp, to deliver internal and external corporate identity signage when the BA Global Headquarters building was originally constructed in 1999. Successfully tendering for this refresh, Signbox was required to complete the project in just three weeks working in the busy environment of a live global headquarters in and around the busy main entrance hub.

The impressive reception is enhanced with a split stone wall surface, featuring a bespoke 'speedmarque' logo, halo illuminated with white LEDs. Fashioned from both satin and polished stainless steel, with seamless blended edges, the finished logo is a striking feature, worthy of a global brand.

Commenting on the project, Mark Bartlett, Managing Director of Signbox, said, “We have a long and successful track record of supplying signage to BA and it was gratifying that BA's confidence in our ability to complete this complex project in such a dauntingly small timescale was well-founded.

“With the project now completed the results have attracted encouraging praise from the British Airways team."

Signbox is a single point resource for signs and signage offering consultancy, signage strategy, design, manufacture, project management and installation. Providing high quality, sustainable and fully compliant signs and signage for the built environment, Signbox draws on its extensive architectural and engineering experience, to constant develop new products and introduce new materials to meet the needs of clients in innovative and exciting ways.

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Sam Gogna
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