Social media has revolutionized the way businesses market and communicate their brand, and it opens up an exciting new dimension in online marketing.
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Toronto, Ontario (PRWEB) March 30, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top social media marketing strategies for e-commerce web sites.
“Social media has revolutionized the way businesses market and communicate their brand, and it opens up an exciting new dimension in online marketing. But it takes more than a new Facebook page to succeed in the social media marketplace,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions.
As the experts at Numero Uno Web Solutions note, in less than 10 years, social media sites like Facebook have evolved from simple meeting places into some of the most important online marketing and communication tools a small- and medium-sized business can utilize. Unlike traditional marketing channels, with social media, consumers are in control; sharing testimonials and brand experience, which can directly impact the way others spend their money. At the same time, thanks to social media, small- and medium-sized businesses have the opportunity to directly engage with their customers in real time.
The web marketing experts state that while social media channels can be an important part of any search engine optimization (SEO) marketing campaign, small- and medium-sized businesses need to understand why people use the different outlets, so they can better reach their audiences. Social media should not be thought of necessarily as a direct sales channel. People do not use social media to discover a brand; rather, they use social media to communicate and express themselves.
“To help a brand gain traction on social media sites and be more shareable, it’s more advantageous to provide entertaining, interesting blog posts, facts, videos, images, and infographics than it is a hard sales tactic,” adds Iaboni. “Knowing an audience means creating relevant content that people care about. That’s why its important businesses tie the brand to content that users will want to pass along.”
“Posting fresh, interesting, shareable content on social media channels can help businesses become an authority in their field. By enhancing brand awareness, businesses can build trust and reinforce the company’s authority status. And, as a result, that business could be the first company a consumer thinks about when the need arises,” Iaboni concludes.
According to Numero Uno Web Solutions’ top tips, effective social media marketing has to incorporate SEO with content strategy. Social media can be an excellent marketing channel, but only if it’s properly integrated with an SEO campaign. It doesn’t matter how many Facebook likes a company gets if it doesn’t translate into sales.
To learn more about how Numero Uno Web Solutions can help small- and medium-sized businesses excel at social media marketing, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).