They will be a key partner in strengthening our engagement with current members, as well as sharing the many benefits UHCU has to offer everyone in our community.
Austin, Texas (PRWEB) March 31, 2013
97 Degrees West, an international award winning branding, marketing and digital firm, has been named agency of record for Austin-based United Heritage Credit Union.
“Gaining United Heritage as a client is a big win for our agency,” says Vera Fischer, President of 97 Degrees West. “I’m thrilled that we have the opportunity to creatively and strategically work alongside United Heritage to help them evolve their brand and expand their foothold in the market.”
Through this partnership, 97 Degrees West will rebuild the credit union’s website, introducing greater functionality, expanded digital and mobile banking capabilities, and a new look and feel. Additionally, the agency will develop new positioning, messaging and creative collateral for the financial institution.
“We’re excited about our new relationship with 97 Degrees West,” says Buddy Schroeder, CEO of UHCU. “They will be a key partner in strengthening our engagement with current members, as well as sharing the many benefits UHCU has to offer everyone in our community.”
About 97 Degrees West
Proudly based in Austin, Texas, 97 Degrees West is a fiercely independent agency, not only in ownership structure but, more importantly, from the conventional wisdom and practices of the marketing industry. They have depth and expertise in all the traditional areas -- interactive, account service, strategic planning and creative execution -- yet don’t confine themselves to these boxes. The agency’s strengths lie in its ability to identify a company’s core values and develop clear, precise branding and positioning that have a creative voice and speak to the truth of the brand. 97 Degrees West is a HUB certified agency. http://www.97dwest.com
About United Heritage Credit Union
The Credit Union began in 1957 and over 50 years later, serves communities within the Travis, Williamson, Bastrop, Caldwell, Hays, Smith and Wood counties. United Heritage has over $735 million in assets, over 53,000 members and 13 locations in Central and East Texas. United Heritage is a full service financial institution whose vision is “To Be the Financial Institution of Choice.” Through innovative technology, exemplary service standards and competitive products; United Heritage continues to be a strong force in the credit union industry. http://www.uhcu.org