Jay@Play Launches I Luv Shmoozee: Collectible, Decorative Plush & Earring Organizer All-in-One

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Jazz up your room with Jay@Play’s newest creation.

Tween and teen girls love I Luv Shmoozee

Eveyone loves I Luv Shmoozee!

Create a one-of-a-kind Shmoozee by decorating them with a variety of fashion accessories such as bows, skirts, theme outfits and their Ear Resistible charms.

Jay@Play International has officially released the newest toy sensation for teen and tween girls, I Luv Shmoozee.

I Luv Shmoozees are fashionable plush icons with Ear Resistible ears and eyes that glow in the dark. Shmoozees can be used as a trendy earring organizer to keep jewelry organized and easy to access with flair. Create a one-of-a-kind Shmoozee by decorating them with a variety of fashion accessories such as bows, skirts, theme outfits and their Ear Resistible charms.

The Shmoozee fun continues online at iluvshmoozee.com. Play music in the Shmoozee Room while roaming around. Find the hidden Shmoozees and they will jump out and make their silly Shmoozee sounds! Can’t find them all? Turn off the lights for a glowing hint. Create a login for full access and glam up a virtual Shmoozee with fashion accessories and cool hair do's. Spin the Name Generator to give your Shmoozee a kooky name, pick a background scene and then add your creation to your very own scrapbook. Scrapbooks can be saved and emailed to friends with a personal message of your own creation!

I Luv Shmoozee come in six varieties: Pretty Pink, Cool Blue, Dreamy Purple, Wild Giraffe, Funky Zebra and Twilight Black.

Available for purchase on http://www.buyshmoozee.com for $19.99 + S&H.

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About Jay@Play:
Jay@Play International offers solution-based products that have been lauded by the toy industry, bloggers and the press. Established in 2004, Jay@Play is a Hong Kong-based company with a showroom in New York City. Their products are distributed internationally through companies that promote all of their brands on television. Following the worldwide success of its Little Miss Muffin and Happy Nappers product lines, Jay@Play introduced CuddleUppets and Shamzees in 2012. New products for 2013 will include SeatPets, I Luv Shmoozees and Tummy Stuffers. Jay@Play International is a subsidiary of Jay Franco & Sons Inc., the home furnishing industry leader.

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Colleen Giannone

Colleen Giannone