Vonality Takes Fishing Auction into the 21st Century with First Online Auction of Angling Leases realizing $7.5 million in royalties

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Vonality.com, the leader in online auctions, announces they have successfully completed the first online auction for angling leases on behalf of the Government of New Brunswick.

The 2013 Government of New Brunswick angling lease auction to acquire some of Canada's finest salmon and fly fishing waterways has concluded. For the first time in history Vonality, an online auction management agency provided online auction bidding to the auction, which has been conducted since 1873. This allowed bidders from across the globe who expressed interest in bidding in the auction to now take part in an online auction from the comfort of their homes, offices or mobile devices - from anywhere in the world.

The auction realized leases sales of $7.5 million over the next decade and the government believes the leases will add another $80 million to the economy.

Bidders from around the globe were able to participate both online and at a live auction.

Natural Resource Minister Bruce Northrop said the decision to add an online bidding component had the potential to generate even more higher revenues for the province. Northrop was pleased with the outcome. "We're very, very happy the way it went this morning," he said.

"The online auction component opens the auction to more bidders and helps to expand the bidder pool and ultimately generated more competition. Not to mention the environmental benefit of not having bidders fly from across the globe to attend the auction," said a representative from Vonality.com.

Vonality provided the Government of New Brunswick with a private branded online auction platform. In addition, Vonality handled all marketing, customer service, bidder qualification and auction logistics.

About Vonality

Vonality is a leading auction management firm. We specialize in online auctions (private white labelled auction software), reverse auctions, procurement auctions, RFP bid tender auctions and live auctions.

Through Vonality+, we offer strategic marketing services to drive traffic to auctions, generate awareness and integrate into social marketing sites. We also help you attract fans and buyers, develop high impact social marketing campaigns, increase channel sales and ultimately drive new revenue. Vonality has been the go-to agency for over 10 years at the forefront of creating and implementing innovative, strategic auction programs for corporations and nonprofits through the use of online auctions. Our team specializes in working with corporate marketing, public relations, and media professionals to develop strategic cause programs via online auctions.

We create and manage private (white labelled) online auctions for the best brands, charities, manufacturers, retailers, Government, celebrities & corporations. We deploy online auction marketplaces fast and give you all the support you need to be successful.

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