The Car People Launch New Brand Campaign

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Local car supermarket, The Car People, has launched a new campaign to promote its unique approach to helping customers find their perfect car. The campaign includes a new brand film and thirty-second television advert that airs on ITV this week.

We are so excited to see our fantastic new television advert launch this week. The culmination of our hard work with Finger Industries and Propaganda communicates what The Car People is all about: a hassle-free car buying experience.

Venturing away from the typical ‘sell, sell, sell' mentality that is associated with car salesman, The Car People prefer to give their customers a friendlier and more enjoyable experience. The specially selected sales team allows the customer to browse the range of over 1,500 cars without hassle or pressure to purchase. This is communicated in the advert and 90-second film that were crafted by animation experts Finger Industries, whose unmistakable style you may recognize from other adverts on TV.

The unique approach has meant that The Car People has received a customer rating of 4.8 out of a possible 5 for their efforts, and 50% of their consumers return to buy their next car AND recommend the company to their friends.

Jonathan Allbones, Marketing Manager at The Car People, says, "We are so excited to see our fantastic new television advert launch this week. The culmination of our hard work with Finger Industries and Propaganda communicates what The Car People is all about: a hassle free car buying experience. We are proud to launch the new campaign and hope that our customers like it too.”

Links to the new advert can be seen on The Car People’s Facebook page http://www.facebook.com/thecarpeople and the 90 second brand film appears on our new and improved website http://www.thecarpeople.co.uk. Drop into the Sheffield, Wakefield, or Manchester showrooms to find out more.

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Claire Anderson
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