Central Islip, NY (PRWEB) April 01, 2013
On April 1, nationwide trailer wraps manufacturer JMR Graphics offers commentary on an article published by CBS Minnesota, which details a business impacted by the states advertising laws.
According to CBS Minnesota, the city of Eagan, Minnesota has an ordinance preventing local businesses from advertising off-premise. A local Little Caesar’s Pizza shop was told that they could not use human advertisements on main roads to promote their company, CBS Minnesota reports. After the company moved the workers closer to the shop, the city said they were in violation again.
Eagan’s city spokesperson Tom Garrison, says the ordinance is supposed to prevent traffic distractions and advertising clutter. He says using costumes are ok, but displays should not include a company logo or name. This type of advertising is considered free speech and protected by the Supreme Court.
Representative TJ Pannell from JMR Graphics, a nationwide trailer wraps manufacturer, says while the ordinance is meant to reduce advertising clutter, it could severely prevent local businesses from thriving. Instead, Pannell suggests vehicle wraps with bold, creative graphics.
“These businesses could benefit from investing in vehicle wraps,” he says. “Vinyl graphics pasted on cars or trucks can actually be a great way to catch a consumer’s eye without violating any advertising laws. For instance, this pizza shop could cover a truck in a giant pizza graphic with pepperoni and cheese. It will definitely attract attention and it’s mobile.”
Pannell says vehicle wraps have an advantage because they can be driven across the city. “Instead of having people stand outside waving and promoting the shop, they can drive this car around to get attention,” he says. “More people have a chance of seeing it because you’re covering a wider area. These kinds of graphics could be extremely beneficial for businesses that have previously been restricted from certain kinds of advertising.”
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.