Clothopoly set to take Real Nappy Week 2013 by storm with £8300 worth of cloth nappies and accessories to give away!

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The new Real Nappy Week Retailer Organisation (RNWRO) has come up with a launch event like no other – Clothopoly. Taking place online during Real Nappy Week 2013 (15th - 21st April), Clothopoly is a game where entrants will visit different websites in the cloth and reusable nappy market to collect game pieces, just as in a traditional game of monopoly.

Real Nappy Week Logo

We really want to reach out and challenge parents to set aside pre-conceptions and at least consider cloth nappies...

Clothopoly is played solely online – and instead of visiting swanky Mayfair or Park lane for a glass of pre dinner champagne, entrants will be visiting BumGenius or Tots Bots to collect letters which make a winning phrase. More than 50 Retailer and Manufacturers are supporting Clothopoly with prize donations which is a testament to the ‘can-do’ attitude within the industry.

Says Esma Levendoglu, Founder Member of RNWRO and Clean Green Nappy Machine:

“The whole idea behind Clothopoly is to engage with people that don’t already use cloth nappies. We want to show them that they are fun and easy to use. In terms of the actual game, we came up with the idea because we wanted something that was inclusive for everyone within the market professionally but more importantly was something that all parents and parents will know and can have some fun with!

We really want to reach out and challenge parents to set aside pre-conceptions and at least consider cloth nappies. So we hope that this competition will engage non-cloth nappy users and change their perceptions. We’ve already got 3,000 Likers on our Real Nappy Week Facebook Page in just under 3 weeks, so we hope that parents will continue to ‘share’ the good news! ”

The giveaway fund currently stands at just over £8,300. Continuing with the inclusiveness, the grand prize itself is almost £500 worth of nappies, accessories and a changing bag, along with 3 runners up prizes worth £100, plus a further 65 prizes, worth approx £75. And as if that isn’t enough, there will be retailer specific spot prizes to be allocated each day.

Says Vicky Scordellis, of Little Lambs:

“There’s a really good reason why the grand prize contains just £300 of nappies – and that’s because it really doesn’t cost that much to get going with cloth nappies. Both my children had reusable nappies and it cost me less than £200 so I’m genuinely speaking from experience. The grand prize will include a birth to potty set, cloth wipes and a wetbag. There’s nothing else their baby’s bottom needs....except a lovely changing bag for Mum!”

Running from 15 April – 24 April, Clothopoly is timed to encourage maximum exposure for Real Nappy Week 2013. For more information Clothopoly and the Real Nappy Week Retailer Organisation visit the website or facebook page.

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Notes to Editors
Real Nappy Week Retailers Organisation
Chairperson - Wendy Richards (The Nappy Lady)
Committee Member (PR & Marketing) – Helen Blaber (Cheeky Wipes)
Committee Member (Website) – Maebh Collins – (Baba Me)
Treasurer – Esma Levendoglu (Clean Green Nappy Machine)
Secretary - Vicky Scordellis - (Little Lambs)

Chairperson
Wendy is available for interview for print, audio and online outlets. She is happy to do pre record, live conversation and debate.
The Nappy Lady was founded in 1999, and is a well known authority on cloth nappies in the UKPR representative.

PR Representative
Helen is available for interview for print, audio and online outlets. She is happy to do pre record, live conversation and debate.
Cheeky Wipes was founded in September 2008 and designs, markets and sells the world's first natural, cloth baby wipes "all-in-one" system for both cloth and disposable nappy users.

Manufacturers representative
Maebh Collins is available for interview for print, audio and online outlets. She is happy to do pre record, live conversation and debate.
Baba Me was founded in 2004 and distributes the award winning bumGenius, flip and econobum nappies in UK.

Treasurer
Esma Levendoglu is Director of The Clean Green Nappy Co. Formed in 2006, it has become one of the biggest and most trusted online cloth nappy sellers, with the UKs first specialist real nappy shop.

Secretary
Vicky Scordellis is UK Distributor of Little Lambs Nappies who manufacture real cloth nappies that really work.

Contact:Helen Rankin
01323 650574 / 07884 115149
helen(at)cheekywipes(dot)com

Contact: Maebh Collins
02830848020 / 07966510717
maebh(at)babame(dot)com
http://www.babame.com

Contact: Wendy Richards
01252 725479/07905 420844
wendy.richards(at)thenappylady(at)co(dot)uk
http://www.thenappylady.co.uk

Contact: Esma Levendoglu
01422 847733 / 07949 572 334
esma(at)cleangreennappy(dot)co(dot)uk
http://www.cleangreennappy.co.uk

Contact:Vicky Scordellis
0800 917 5770
Vicky(at)littlelambnappies(dot)com
http://www.littlelambnappies.com

Press enquiries, logos and high res photos.
Liz Weston
01223 501520 / 07515 910231
liz(at)westoncommunications(dot)org(dot)uk

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Wendy Richards

Helen Rankin
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