Carrollton, TX (PRWEB) April 02, 2013
A&A Optical announces the release of Look Book, Volume 3, A&A’s product catalog for 2013 featuring all eyewear styles available through June 2013. Volume 3 spotlights Pantone’s color of the year- emerald green - along with the season’s latest color, pattern, shape, and material trends, pairing eyewear designs with the hottest fashion separates and accessories. The Shop The Shoots link on the inside front cover connects the reader with the clothing and accessories brands that are featured in A&A Optical’s 2013 photo shoot and in the Look Book’s fashion editorials.
The 2012 Look Books have proven to be a valuable resource and selling tool for A&A sales consultants and customers. Practices can utilize the Look Books to help guide patients to a specific lifestyle and brand. A few inventive practices have used the Look Book’s fashion editorials at point-of-sale to enhance product, and organize vast assortments of frames into meaningful lifestyle story segments. Patients find shopping ease by connecting their lifestyle and style personality with a particular look illustrated in the editorials.
Look Book, Volume 3 is available electronically as well as in traditional print format. Customers can view the digital book at http://www.aaoqr.info/LB3 or by visiting the A&A Optical website http://www.aaopticalco.com and clicking the Look Book link under Business Resources. Customers can order the printed version from their A&A Optical Sales Consultants or by calling A&A Optical Customer Service at 800-492-4465.
Check out more fashion tips this spring on the A&A Optical Facebook page, http://www.facebook.com/AAOptical.
ABOUT A&A OPTICAL
Established in 1971, A&A Optical offers the ultimate selection of premium eyewear with nine established collections. Each eyewear piece is masterfully created with a focus on lifestyle, fit and quality. From unique, one of a kind looks to European inspired designs; A&A is dedicated to delivering the most innovative products and exceptional customer service to meet the growing demands of the optical dispensary and retailer. Steady company growth has enabled A&A Optical to expand its global product distribution to reach Optometrists, Ophthalmologists and eye care retailers throughout the United States, Canada, Latin America, Europe and the Caribbean.
A&A Optical Company brand portfolio includes house brands: XXL, Jalapenos, Cruz, Alexander Collection, and New Globe. Licensed brands include: Quiksilver, Roxy, Jimmy Crystal and Pez.
Juli Ann Radmanesh
A&A Optical Company
3215 Skylane Drive, Suite 100
Carrollton, TX 75006 USA
800-492-4465 ext 8308