"This Webinar will help businesses understand the importance of loyalty program measurement and how to begin the process of tracking and demonstrating profitability.” - Chrissy Neubauer Hand, SparkBase
Cincinnati, OH (PRWEB) April 03, 2013
Companies are investing millions of dollars in loyalty programs on a variety of items, including technology, consulting, and internal teams dedicated to program management. Like any other business proposition, companies not only expect, but demand, a positive return on investment from their loyalty programs.
Here are some key factors to consider:
Determine the potential ROI of a program before an investment is made
Develop a program that offers the best path to a positive ROI
Measure your program results
Share results with your team and executives to highlight ROI
On April 16 at 1 p.m. EST, Loyalty 360 will host a webinar titled, “Fast Track To Loyalty Profitability: How To Make Your Loyalty Program A Profit Center For Your Business,” which will be presented by SparkBase.
Chrissy Neubauer Hand, Director, Loyalty Services and Marketing, SparkBase, will be the featured speaker. In her role, Hand works with SparkBase clients to help them understand the potential ROI for their loyalty and gift card programs, and recommends the optimal program and implementation plan to fast-track program results.
Prior to joining SparkBase, Hand spent her career working with large consumer brands in-house and through marketing agencies to understand their needs and help them implement marketing and consumer engagement solutions.
“The first item of business with every SparkBase client is to establish baseline data for their business. This helps us measure the impact of the loyalty program and report on ROI,” said Hand. “Most companies can’t afford to sustain a program that doesn’t drive measurable results and positively impact revenue. This Webinar will help businesses understand the importance of loyalty program measurement and how to begin the process of tracking and demonstrating profitability.”
Marketers are encouraged to join Loyalty 360 and SparkBase on April 16 at 1:00 PM EST for an exciting webinar about how to make a loyalty program a profit center. For more information, please visit: http://loyalty360.org/conferences/event/fast-track-to-loyalty-profitability-how-to-make-your-loyalty-program-a-prof
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.
SparkBase is a leading gift card and loyalty software provider for businesses of all sizes. SparkBase develops loyalty rewards and gift card programs that range from traditional plastic cards to mobile applications, and helps companies implement them through in-store tablets, POS systems, e-commerce and mobile integrations. SparkBase servers have securely processed more than 400 million transactions and support gift card and loyalty programs for more 8,000 businesses in eight countries. For more information, visit sparkbase.com.