Hatfield, UK (PRWEB UK) 2 April 2013
With the postal rate change coming into effect on April 2nd, it is surprising to learn that two thirds (63%) of British SMEs do not fully understand all of the changes - making the potential impact even more prevalent for Britain’s struggling SME sector.
Recent research conducted by Pitney Bowes revealed that over half of businesses (53%) expressed concern regarding the long-term financial implications that the rate change may have on their communication strategy. However, many remain confused when it comes to the best course of action. Despite this, research revealed that only 42% intended to change how they format their mail, in light of the recent news. The remainder of businesses claimed that they would not change how they format of their mail regardless of the potential savings. It seems that in light of this research, businesses should seek advice where savings are concerned.
It was discovered that 21% of businesses still conduct at least half of their communications via physical mail, which in the ‘digital age’ represents a significant reliance on traditional mail. As experts in global mailing solutions, Pitney Bowes stress the importance of physical mail and advises businesses not to neglect this area of communication.
Colin Forrest, Head of Marketing for UK and ROI at Pitney Bowes said, “It is hugely important that businesses proactively seek advice in response to the latest postal rate change. Having said that, it is great to see that over half of businesses (56%) have already converted to franking machines, but more should continue to do so in order to save money in the long-run. Our research shows that despite the financial incentives associated with franking, only 10% of businesses that aren’t already using franking machines, will be acquiring one as a result of these changes. We urge businesses to do their research and consider the options available to help reduce postal costs’.
Franking remains a cost-effective alternative to stamped mail, with many other additional benefits. Pitney Bowes reminds businesses that franking machines are equipped with postal scales, which helps avoid unnecessary fines on under-stamped mail. Although the cost of standard and large stamped mail will not see an increase, the rate change will notably affect the cost of parcels. This is a further incentive for businesses to swap to metered mail before the change comes into action. Regardless of whether or not businesses are moving to metered mail however, post should always be folded appropriately. Folding A4 paper to make it eligible for standard letter postage, for example, will save businesses up to 30p per item.
In addition to the instant time and money savings, metered mail delivers other benefits such as better ‘open rates’, a more professional image to customers, and access to a range of other bulk mailing discounts.
Pitney Bowes has published comprehensive advice online at: http://www.pitneybowes.co.uk/ratechange.
For more information, interviews or an image, please contact Jessica Hilton, James Harris or Gill Alexander at Lucre Public Relations on 0208 741 5900 or pitneybowes(at)lucre(dot)co(dot)uk
About Pitney Bowes
Delivering more than 90 years of invention, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.3 billion company with 29,000 employees worldwide. Pitney Bowes: Every connection is a new opportunity™. http://www.pb.com