Loyalty 360, MasterCard Present: Balancing Customer Data with Customer Privacy

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Loyalty 360 will host a webinar presented by MasterCard, sharing research around customer views on privacy and more.

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"The key is to gain their trust and become an ally, to become transparent, in order to create a more meaningful and trusted relationship. This sets the stage for longer term loyalty and customer retention.” - Natalie Shatzman, MasterCard

In a world of fast-changing technology, evolving marketing channels and new social norms, marketers are reaching consumers in a whole new way. As a result, customers are placing themselves out there -- online and socially – open and ready for marketers to begin a dialogue. But it’s important to understand consumer views on privacy and how to become an ally by transparently and sensitively addressing those concerns.

On April 25 at 1 p.m. EST, Loyalty 360 will host a webinar titled, “Balancing Customer Data with Customer Privacy: A Guide to Delivering the Unexpected,” which will be presented by MasterCard. This webinar will explore the Technology Adoption Lifecycle – which determines whether brands are striking a balance between new trends in communication and engagement with current customer behavior. Aspects of relevancy, context, consumer benefit, and caution will be discussed that allow marketers to stay on a realistic track to customer engagement. What’s more, research will be shared regarding consumer views on privacy.

Natalie Shatzman, Vice President, Global Issuer Rewards, Cardholder Solutions at MasterCard; and Michelle Geraghty, VP Global Product Management, Global Issuer Rewards, Cardholder Solutions at MasterCard, will be the featured speakers.

“There is a lot of focus on engaging customers online these days,” Shatzman said. “Marketing teams continue to push the envelope with their consumers as they explore new channels. The key is to gain their trust and become an ally, to become transparent, in order to create a more meaningful and trusted relationship. This sets the stage for longer term loyalty and customer retention.”

As companies make significant investments in data analytics, it’s important for marketers to know what trends to watch for that can lead to impressive customer engagement. It can influence a brand’s approach to delivering more of the unexpected.

Marketers are encouraged to join Loyalty 360 and MasterCard on April 25 at 1:00 PM EST for a closer look at balancing customer privacy concerns with intelligent analytics. For more information, please visit: http://loyalty360.org/conferences/event/balancing-smart-data-and-customer-privacy-creating-the-wow-factor-without-t

About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.

About MasterCard
MasterCard is a technology company and payments industry leader. For more than four decades, we have been a driving force at the heart of commerce, making the global economy safer, more efficient, more inclusive and more transparent for all. Consumers, merchants, business partners and governments in markets around the world have reaped the benefits of our innovative products and solutions which, simply put, are designed to make life easier.

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Erin Raese
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