Forethought Financial Group Partners with Aplifi for Annuity eApp

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Forethought Financial Group set to move annuity orders electronically via Aplifi's AFFIRM for Annuities platform

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Putting our annuity products on The AFFIRM platform was a key step in the growth of our annuity business as it affords us access to key annuity distributors who we expect will be among our most valued partners in the future

Aplifi, a leading provider of Annuity & Life Order Management, Client Management and Electronic Document Delivery solutions for the financial services and insurance market segments, announced today that it has contracted with Houston-based Forethought Financial Group, Inc. to place their annuity products on its AFFIRM for Annuities platform.

Forethought will be placing its annuity products on the AFFIRM for Annuities platform to support the complex needs of its many distribution channels for both fixed and variable products. Their distributors will be able to submit annuity orders electronically that have pre-designed rules to help ensure proper compliance as well as dramatically decrease the time associated with an annuity application. The AFFIRM for Annuities platform will also support real-time transactions with the DTCC for money clearing and eSignature that reduces the need for multiple face-to-face meetings when not required.

AFFIRM for Annuities is a user-friendly annuity order entry and compliance platform offering advisors the ability to quickly start and finish an annuity contract, all online. The platform also provides distributors, such as broker dealers, banks, and brokerage agencies the ability to easily manage the complex regulations required by both internal and external parties. AFFIRM for Annuities is currently used by thousands of organizations that submit billions of dollars of transactions through the platform each year.

“We are very excited to have Forethought as a customer and join our family of annuity carriers”, said Dan Smith, CEO & President, Aplifi. “Forethought’s commitment to their distributors is second to none and it shows in their everyday actions. Offering the field the ability to submit annuity orders through AFFIRM for Annuities underscores this philosophy by streamlining processes that make it easier and faster for the advisors to sell more.”

Susan Fiengo, VP & Chief Administrative Officer, Forethought Annuity Division, said, “Putting our annuity products on The AFFIRM platform was a key step in the growth of our annuity business as it affords us access to key annuity distributors who we expect will be among our most valued partners in the future.”

About Aplifi:
Aplifi (, based in Pompano Beach, Florida, is a leading technology provider that focuses on the life insurance and financial services markets. Aplifi offers solutions that facilitate more insurance transactions that are compliant and “In Good Order,” driving increased business. Its suite of flexible and easy to use platforms include AFFIRM for Life, AFFIRM for Annuity, InsureSocket CRM, I-Relay CRM, and PolicyBox. “We Simplify Selling Insurance!”

About Forethought
Founded in 1985, Forethought Financial Group, Inc. (Forethought) is a privately-held, diversified financial services organization based in Houston, Texas, with insurance operations throughout the United States. We provide life insurance and annuities that help America’s senior middle market plan for their pre-retirement, retirement and end-of-life needs through key distribution relationships.

Experienced leadership and financial discipline underlie our strong growth and success in the marketplace. With our targeted strategy and multifaceted product lines, we deliver enduring value to our customers, distribution partners and shareholders. Visit us at

Media Contacts
Forethought Financial Group, Inc.
David Entrekin
Executive Vice President
(713) 212-4615

Aplifi, Inc.
Roy Goodart
Senior Vice President Marketing
801-308-2095 ext. 706

Aplifi, AFFIRM for Annuities, PolicyBox, InsureSocket and I-Relay are registered trademarks of Aplifi, Inc. AFFIRM and AFFIRM for Life are trademarks of Aplifi, Inc.

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Roy Goodart
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