Cooleaf Closes Seed Funding to Bring Fun and Healthy Experiences into Atlanta Workplaces

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Funding will serve to accelerate Cooleaf's growth and expand product offering. Current employer clients include Georgia State University, DeKalb Medical Center and Morris Manning & Martin.

Atlanta-based Cooleaf, a company focused on making living healthy more fun, announced today that it has closed $375,000 in seed funding, led by local Atlanta angel investor Raj Choudhury.

Cooleaf has steadily grown to comprise an impressive roster of Atlanta employers that have sought to create a happier, more engaged and active workforce. Cooleaf’s employer customers include Georgia State University, DeKalb Medical Center and Morris Manning & Martin. Since January 2012, the company has experienced a tenfold increase in their user base, with monthly revenue growth of nearly 400% since July 2012.

“This funding solidifies our vision and gives merit to the quality of our product,” said Cooleaf co- founder John Duisberg. “Being healthy and active is a personal thing — that is what Cooleaf embodies. We use a diverse group of activities, a high degree of personalization and a collaborative approach to produce activities employees actually want to do and can get behind.”

For employers, partnering with Cooleaf makes it easy to quickly execute fun activities that are driven by employee input, such as onsite Zumba®, rock climbing excursions, healthy cooking demonstrations and more. Because Cooleaf partners with and supports over 135 Atlanta-area health and wellness providers, employers and individuals can easily choose the activities that work for their teams and their schedules. Cooleaf users also earn reward points for participation in activities.

“Healthy and engaged employees are happy and productive employees,” said Shealynn Buck, MD, Executive Director of Employee Health Solutions at DeKalb Medical. “Cooleaf helped us put together a program that reflects the interests of our people. We’ve done everything from cooking demonstrations to Zumba. It’s a diverse and interesting program that lets our employees decompress, and that is a valuable thing in a patient care environment.”

With this current round of funding, Cooleaf will be accelerating product development and marketing efforts while expanding its team to support a growing client base. Cooleaf’s next round of funding is targeted for mid-2014 with goals of growing the product offering and expanding into other key markets.

About Cooleaf
Cooleaf is the easiest way for employers, groups and individuals to book and create fun, social, healthy activities and events. Through partnerships with a diverse group of health and wellness providers (health clubs, yoga studios, nutrition counselors, cooking classes and more), Cooleaf provides access to healthy classes and programs on one platform. Since 2011, the Atlanta-based company has worked with a number of metro-area employers to bring engagement and fun into the workplace, including Georgia State University, Kimberly-Clark and DeKalb Medical Center. The company was named a finalist for the 2012 Intel Innovation Award. Learn more at

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