How Do You Roll? Sushi Shop Hires Buxton to Focus on Real Estate Growth: Turning Sharks into Sushi

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How Do Your Roll? Custom sushi shop hires Buxton to define real estate strategy based on customer data and analytics.

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“As we continue to strategically expand, Buxton will be able to bring us the granular view of our customer to help us make smarter real estate decisions.” - Yuen Yung, CEO of How Do You Roll?

How Do You Roll?, the Austin, Texas-based custom sushi restaurant, has partnered with Buxton to help with the restaurants’ franchise expansion strategy. The rapidly growing concept currently operates 12 locations in four states. The brand was recently featured on ABC’s popular show Shark Tank and accepted a deal for a significant investment to help expedite the growth of the concept.

“As a restaurant concept positioned for major growth, How Do You Roll? is focusing on opening exceptional locations to serve our customers,” said Yuen Yung, CEO and co-founder of How Do You Roll?. “As we continue to strategically expand, Buxton will be able to bring us the granular view of our customer to help us make smarter real estate decisions.”

“When expanding a franchise concept, it’s vital to understand market territories and where the best opportunities exist in each market,” said Stephen Polanski, senior vice president of Buxton. “We know that How Do You Roll? is a great concept that has aggressive growth plans and we can help them pinpoint those opportunities at a national scale.”

As a client of Buxton, How Do You Roll? will utilize their predictive model via Buxton’s web-based platform SCOUT. SCOUT is a real estate tool used by retailers and restaurants nationwide to drive efficient expansion, analyze existing locations and further evaluate specific sites in any given market.

About How Do You Roll?

Founded in Austin, Texas, by brothers Yuen and Peter Yung, How Do You Roll? is an Asian fast-casual franchise that began in 2008. How Do You Roll? leads the sushi revolution as the first build-your-own-roll, quick-service restaurant. There are currently twelve locations open nation-wide with plans to open 4 more by mid-summer 2013. How Do You Roll? prides itself on furthering cultural fusion, encouraging consumer creativity and offering a variety of healthy foods.

For more information, visit http://howdoyouroll.com/.

About Buxton

Buxton is a customer analytics firm that provides location optimization and marketing solutions to the retail, restaurant, healthcare, public sector, CPG, and financial industries. We believe strongly that every organization can achieve greater success by knowing its customers with greater precision and predictability. At Buxton, we push the boundaries of consumer data and predictive modeling to help organizations reach and serve customers more effectively, efficiently and profitably. In the process we empower our clients to be heroes within their organizations. Among our 1,900 clients are retailers Applebee’s, Sally Beauty Supply, GNC, Restoration Hardware, and Anthropologie.

For more information, visit http://www.buxtonco.com

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Courtney Hall
Buxton
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