ThisIsTV and Acquirgy Co-Publish Beyond Traditional DRTV eBook: DROV – Direct Response Online Video

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The Hottest Direction That Promises To Change DRTV Forever

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Everything is finally in place for DRTV marketers to start seriously testing DROV as a viable new channel that leverages their existing assets.

Continuously changing media and technology provides marketers with an ever-growing set of tools and channels with which to reach their target audiences. This is not a trend or a phase, but rather the direction in which marketing has moved.

So, how do you as a marketer speak to these changing viewing habits and reach the audience when they are not watching TV? What are strategies to take advantage of these channels and get your video content to work harder for you to make sales? It’s all here in this groundbreaking eBook:

  •     Where The Boys Are > The latest online video viewership stats
  •     A Match Made in Heaven > How the web makes DR and online video a great combination
  •     How It Works > The nuts and bolts behind “DROV”
  •     The 500 lb. Gorilla > Pro’s and con’s of YouTube for DROV
  •     You Can Lead Them to Water > New platforms for DRTV marketers
  •     Like a Tree in the Forest > Getting DROV in front of consumers
  •     The Agency Perspective
  •     Conclusion

Lead author Conrad Fink, President of This Is RV, said “Everything is finally in place for DRTV marketers to start seriously testing DROV as a viable new channel that leverages their existing assets.”

Added co-author Irv Brechner, EVP Corporate Communications of Acquirgy, “From the agency perspective, we’re always taking hard looks at new technologies, especially those that make sense for our clients. And DROV makes a lot of sense.”

The DRTV and DR-Radio tracking eBook is available at:

About This Is TV

This Is TV creates online and broadcast video content for marketers and ad agencies. The company mantra: Inform, Engage, and Sell. Whether you are selling a product, service, or idea, the goal is to maximize viewer engagement, leading to action, which leads to sales. This Is TV produces projects from beginning to end and also partners with some of the country’s top agencies. Awards include Caples, Summit, Telly, and Axiem.

About Acquirgy

Acquirgy ( is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media, logistic and response data from all platforms to optimize client profitability. Acquirgy’s CustomerAcquisition IntelCenter ( offers 100+ papers, briefs, ebooks and more on proven best-practices tactics and strategies.

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Irv Brechner
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