Manatt and Acquirgy Co-Publish Legal Hurdles for DRTV Marketers eBook

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Don’t Get Tripped Up on the Way to the Finish Line

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With several federal agencies actively monitoring DRTV productions and a growing list of regulations, it is more important than ever to address legal issues and obstacles before they get in the way of the DRTV campaign.

It’s easy to focus on production and media when designing and producing a direct response campaign for television. But if marketers are not aware of the potential legal and regulatory pitfalls, it could lead to significant problems.

In this comprehensive eBook from Manatt, Phelps & Phillips, LLP, a law firm with a nationally-ranked advertising, marketing and media practice, and acquirgy, a leading direct response marketing agency, marketers will gain a better understanding of the potential legal issues in order to mitigate hassles on the way to the launch of a campaign. The eBook is composed of the following sections:

  •     Overview of the Federal Trade Commission (FTC)
  •     How Do Investigations Start?
  •     Relations With the Food and Drug Administration (FDA)
  •     What Issues Are Important to the FTC?
  •     It’s About The Money
  •     Children’s Products
  •     Multiple Payment Programs
  •     Delivery Time
  •     Special Bonus: DRTV Product Checklist
  •     The Agency Perspective

Lead author Edward F. Glynn, Jr. a partner at Manatt, said, “With several federal agencies actively monitoring DRTV productions and a growing list of regulations, it is more important than ever to address legal issues and obstacles before they get in the way of the DRTV campaign.”

Added co-author Irv Brechner, EVP Corporate Communications of acquirgy, “From the agency perspective, we need to be acutely aware of all of these regulations, especially when we develop the strategy, write the script and shoot the short- or long-form.”

The DRTV and DR-Radio tracking eBook is available at: http://MA2.acquirgy.net.

About Manatt, Phelps & Phillips, LLP

For decades, leading direct response companies have turned to the attorneys of Manatt, Phelps & Phillips, LLP. The firm's team of dedicated experts knows the business trends and legal challenges impacting the industry and understands the need to carefully balance risk and reward. Manatt's services are as varied as the issues involved and include reviewing product claims and sales offers, structuring business relationships and alliances, securing and protecting intellectual property assets, and initiating and responding to legal and regulatory challenges.

About Acquirgy

Acquirgy (http://www.acquirgy.com) is an Acquisition Marketing Agency developing and executing accountable marketing programs driven by immediate and measurable response metrics across all digital and traditional platforms. Proprietary tracking systems integrate all transactional media, logistic and response data from all platforms to optimize client profitability. Acquirgy’s CustomerAcquisition IntelCenter (http://www.acquirgy.com/intel) offers 100+ papers, briefs, ebooks and more on proven best-practices tactics and strategies.

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Irv Brechner
Acquirgy
732-321-1924
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