Keratin Complex Retailer NewVo Beauty Responds to Damaged Hair Study

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Following a study on damaged hair, NewVo Beauty suggests repairing hair with Keratin Complex.

On April 3, Sara Greenstone, a spokesperson from online beauty supply store NewVo Beauty, issues a response to a Business Courier article revealing many women report having damaged hair.

According to Business Courier, more than half of women in the U.S. report having damaged hair. In a new study conducted by Procter & Gamble, about 57 percent of women in major cities say they have damaged hair. The article says the leading causes of hair damage are combing hair when wet, keeping hair in a ponytail and scalp scratching.

Greenstone says most women care about the way their hair looks, but don’t realize the damage endured from styling. “Keeping your hair tied back in a ponytail is not healthy because the hair band breaks hair,” she says. “It’s better to keep hair loosely pinned back or tied up with a softer type of hair tie. This could help when reducing breakage.”

Though combing through wet hair could be damaging and increase hair loss, Greenstone says heating tools are the real culprits. “Hair is healthiest when it air dries,” she says. “Unfortunately, most women don’t want to risk walking out the door with unkempt hair. Constantly blow drying, straightening and curling hair leads to hair thinning, split ends and damaged strands. Always remember to use an iron guard or thermal protection spray to coat the hair before styling.”

Greenstone suggests replacing old hair care products with new, sulfate-free, paraben free shampoo and conditioner to avoid damaging hair. “Keratin Complex products put essential proteins back into your hair,” she says. “Without the sulfates and parabens drying it out, your hair can grow healthier and repair itself. Though natural, organic shampoos might be a bit pricier, they are worth it.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard to find products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.

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Sara Greenstone
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