Boulder, CO (PRWEB) April 01, 2013
Kapost (http://kapost.com), the content marketing software platform, announced today that it has been named a finalist in the third annual Marketo Revenue Performance Excellence Awards. The “Revvies” recognize and celebrate customers and partners that are using Marketo’s marketing automation solutions to push outside the bounds of existing markets and away from entrenched players.
Kapost has been named a finalist in the LaunchPoint Evangelist category.
Kapost is the world’s leading provider of content marketing software that enables brands to produce the content they need to generate and nurture leads. Kapost makes content marketing easy by managing every step of the process--from ideation to publication--in a single platform.
"Content marketing is critical to success in modern marketing,” said Toby Murdock, Kapost founder and CEO. “Kapost is thrilled to have its industry-leading content marketing software be part of the LaunchPoint ecosystem. By integrating with Marketo, Kapost provides a central hub for all modern content types, allowing companies to take their content operation to the next level.”
For 2013, Marketo added the new category LaunchPoint Evangelist, to recognize partners who have been early advocates for the ecosystem and delivering innovative solutions to Marketo customers.
Revvie finalists were selected based on the following criteria: Innovation, leadership, success metrics and business impact. Finalists will be celebrated on April 10th 2013 at the 2013 Marketo Summit in San Francisco.
“Being a Revvie finalist demonstrates Kapost’s thought-leadership and the substantial business impact they’ve accomplished by using Marketo,” Sanjay Dholakia, CMO at Marketo. “It is the marketer’s time to transform the industry and we are extremely proud of our Revvie finalists for rising and leading this charge. Congratulations to our finalists - we look forward to working with them as they continue to innovate with Marketo.”
Kapost enables companies to generate more and better content, more traffic, more leads and more revenue. The Kapost system organizes content marketing into a structured business process--including planning, production, distribution and analysis--for the full range of content types--blogs, white papers, video, social media, landing pages, emails (including integration with leading marketing automation systems). Learn more at http://kapost.com or follow us on Twitter @kapost.