Bonadza Launches A Display Advertising Network Combining Simplicity with Advanced Functionality

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Bonadza launches a media buying platform which utilizes RTB technology, offering over 40.000 placements to advertise on, as well as advanced audience targeting and capping options

Screenshot of the main user interface

We successfully combined simplicity with advanced functionality, making Bonadza accessible for the even the most technically disinclined, while having functionality that would impress even the most seasoned media buyers - Vojo Vrchakovski, CEO of Bonadza

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Online advertising company Bonadza LLC - announced the launch of their display advertising network - . The advertising platform utilizes RTB (real-time bidding) technology. One of the primary targeting parameters of the platform is domain targeting, offering over 40.000 different domains available to advertise on and a volume of over 15 billion impressions per month.

Traffic segmentation features such as: geographical targeting, OS targeting, browser targeting, frequency capping and more... are available with the goal of helping the users narrow down the optimal audience, and increase the relevancy of the targeted traffic.

The metrics are presented in a detailed and coherent manner. Comprehensive reporting is available for: placements, creatives, ad groups and campaigns. Conversion tracking enables the automatic tracking of the converting traffic sources, and provides additional statistical information regarding the conversions that occurred.

The targeting and segmentation of the traffic is done using an algorithm which has been custom built and optimized for providing traffic which is accurate and relevant to the targeting parameters of the user. The algorithm fully utilizes the RTB technology, analyzing each impression individually, one-by-one, and picking only the relevant impressions.

Bonadza uses a CPM (cost-per-mille) bidding model combined with a Vickrey auction type. With the Vickrey type auction, the highest (thus, winning) bidder is charged as much as the second highest bidder has bid. This means that he winning bidder is charged less than the actual bid, which makes the impressions more affordable to the user.

Founded in 2012, Bonadza is a custom built online advertising network dedicated to bringing a superior online advertising experience. Bonadza is a self-serving platform which anyone can
join, it is based on RTB technology, and accessible to both businesses and individuals.
Bonadza is a privately held company and is headquartered in Skopje, Republic of Macedonia.

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Vojo Vrchakovski
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