EveryMove Partners with Endomondo to Make Fitness Tracking More Fun, More Social and More Rewarding for Millions of Users

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EveryMove, the Seattle-based company that offers consumers the equivalent of a mileage rewards program for their health, today announced an integration partnership with Endomondo, a social fitness community with almost 15 million users worldwide. Through the partnership, the companies combine two of the most exciting technologies in the rapidly expanding health and fitness market.

Partnerships such as Endomondo and EveryMove enhance the overall user experience by creating a vibrant social network that supports, encourages and rewards healthy lifestyles.

EveryMove, the Seattle-based company that offers consumers the equivalent of a mileage rewards program for their health, today announced an integration partnership with Endomondo, a social fitness community with almost 15 million users worldwide.

Through the partnership, the companies combine two of the most exciting technologies in the rapidly expanding health and fitness market.

Endomondo combines cutting-edge technology, including location-based GPS, with social networking capabilities to motivate users toward more fun and greater fitness.

Using GPS, the app turns smartphones into the ultimate fitness tool, enabling users to track routes, distances, durations, split times, calorie consumption and more while providing audio feedback on performance. The Endomondo app records a full history of previous workouts with statistics, as well as a localized route map for each workout.

EveryMove celebrates healthy lifestyles in very tangible ways by enabling consumers to connect devices and applications that capture their healthy activities and convert that information into rewards from brands, employers, health care providers, and even their gyms.

“Endomondo is one of the most popular fitness applications in the world, and our members have been very eager to see it integrated into EveryMove,” EveryMove CEO Russell Benaroya said. “So we are pleased to respond to the community with this winning partnership. Additionally, we know that many of Endomondo’s users will be excited to start earning rewards for their healthy lifestyles through EveryMove.”

Endomondo Co-Founder Mette Lykke said this partnership with EveryMove is a logical extension of her company’s core mission.

“We built and further develop Endomondo based on a goal to make fitness fun so that people continue to exercise,” Lykke said. “Over the years, Endomondo has learned people are motivated in different ways. EveryMove’s reward-based service offers a unique option for our 15 million global users, and complements Endomondo’s efforts to make workouts interesting and engaging.”

“The worldwide community of people using smartphones or other devices to capture their healthy activity is growing rapidly,” Benaroya said. “Partnerships such as Endomondo and EveryMove enhance the overall user experience by creating a vibrant social network that supports, encourages and rewards healthy lifestyles.”

EveryMove has pursued an aggressive partnership strategy in order to deliver a robust, well-rounded and rewarding experience to its membership. The company has completed partnership integrations with more than six different companies in early 2013, including a partnership announced in early March with MyFitnessPal, the Web’s leading free resource for nutrition and fitness tracking

About Endomondo
With nearly 15 million users joining since launch in 2008, Endomondo remains a highly rated, free mobile app that turns GPS-enabled smartphones into a personal trainer and social motivator capable of tracking workouts, analyzing performance, and can aid in the discovery of new activities and insights into fitness so people become and stay active. Endomondo stands apart from other activity tracking apps in its strong focus on social interaction; and helps users connect with like-minded people and encourages the sharing of experiences and support in achieving collective goals. Users can send friends real-time pep talks while they exercise, compete against friends for fun, challenge co-workers, and share it all on Facebook, Twitter or across the Endomondo social network.
For more information, please visit http://www.endomondo.com.

About EveryMove
EveryMove is the nation’s first lifestyle-based rewards program that enables consumers to connect devices and applications that capture their healthy activities and convert that information into rewards from brands, their employer and their health care provider. EveryMove rewards consumers for their healthy lifestyle --‐ the more healthy choices a user makes, the more rewards they earn. Based in Seattle, EveryMove is funded by Premera Blue Cross, Blue Cross and Blue Shield of Nebraska and BlueCross BlueShield Venture Partners.
For information, please visit http://www.everymove.org or http://www.everymove.org/mobile.

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Bob Silver
Silver Strategic Communications
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