Libertana, a Home Health Franchise, Brings on All-Star CEO Adam Caldwell

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Beverly Hills start-up Libertana begins franchising with highly experienced new CEO

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Libertana is not just another healthcare business. We are a client advocacy organization, and putting our clients first is one of our core values.

Libertana is a home health company that provides a variety of secure home health services, and offers a wide range of high-quality home health products.

As the only healthcare franchise that offers both services and a meaningful selection of products, Libertana’s unique business model is taking the industry by storm.

Reputation for Innovation and Altruism

In order to implement client-centered values and ensure responsible growth, Libertana has brought on Adam Caldwell as its new CEO.

Caldwell is the Co-Founder of Menchie’s, one of the most successful franchises in the United States.

Menchie’s has nearly three hundred stores, in locations as diverse as Florida, Alaska and Japan, and is also one of the fastest growing franchises in the United States.

Advocacy and Putting Clients First

“Menchie’s has always given to local charities and schools, and was built by putting community before commerce. At Libertana, I’m focused on creating those same core values of putting families first and building strong, sincere relationships with our franchisees and our clients,” stated Caldwell.

“Libertana is not just another healthcare business. We are a client advocacy organization, and putting our clients first is one of our core values. The franchising model lends itself well to responsible, fast expansion. By expanding rapidly, we can help as many families as possible, as soon as possible,” continued Caldwell.

Disrupting the Home Health Industry

Since Libertana is one of the only national providers of home health products, it receives very large discounts from the top manufacturers in the industry. Libertana is then able to provide families and clients with steep discounts that they would never otherwise receive on exceptional, safe products.

Different than other home health franchises and agencies, Libertana provides caregiver placement services that allow families to hire caregivers directly. Other home health franchises and agencies act as brokers, and force clients to pay them, rather than allowing clients to pay the caregiver.

With Libertana’s caregiver placement services and discounted, first-class products, clients can easily save tens of thousandths of dollars per year while receiving the best services and products in the industry.

“The home health industry is a multi-billion dollar industry, and there is no shortage of home health businesses. However, there is a deep shortage of innovation and client advocacy, and Libertana is here to change that,” said Caldwell.

Secure, Full-Service Solution for Clients

Libertana is innovating in many ways, and is the only home health franchise to offer mobile doctor, dental and hearing aid services. Additionally, as the only home health franchise that offers high-quality home health services and excellent, safe products, Libertana has become a true turnkey solution for families.

Libertana’s personalized client-centered approach has turned it into a reliable, trusted advocate for families. With over 40 million senior citizens in the United States, this is good news for millions of families.

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Judah Cohen
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