Sunrise’s school yearbook program aims to solve the common challenge that faces every school... for over 24 years, we always deliver the highest quality printing at the lowest cost, and with the best customer service in the industry.
Chicago, IL (PRWEB) April 01, 2013
Schools, especially small and private schools, face a common problem every year. While there are plenty of printing companies around, few are able to offer small quantity, high quality printing that at an economical price. The setup cost of an conventional offset printing press is just too much for small runs, and the cheap printers usually deliver inferior quality.
In recent years, in a measure to keep costs low, many schools have gone to digital printing to save money, but often have to settle for quality that’s barely “good enough”. As the saying goes, “good enough seldom is”. Parents and teachers alike are having second thoughts about the blurry photos, inconsistent colors, poor binding, and late deliveries on the yearbooks. Where can schools find a reliable source that offers the best image quality at a competitive price? What should a school look for in a printing company?
To achieve economy with small print runs, digital printing offers many advantages compared with conventional offset printing. However, not all digital printing is created equal. Important distinctions must be made when choosing the right technology, and the right company, to get the desired results.
Most of what’s so called “digital printing” in the market is actually done on color copiers, using dry toner and generally represent the low-end of the market. The resin used in fusing toner causes a unique sheen – the printed image doesn’t blend with the paper, either looks glossy on matte paper, or looks matte on glossy paper. Most people refer to this sheen as “the cheap color copier look”. Due to the toner’s large particle size, it’s not able to achieve the resolution required for the highest quality print jobs.
Only one digital printing technology uses true ink, and that’s the Indigo press from Hewlett-Packard. Since 1996, HP Indigo has led the way in producing the very best image quality on the market, in many cases even surpassing those produced on large Heidelberg presses. The Indigo’s ink blends nicely with the paper finish, giving it a consistent and professional look. Indigo’s ink particle are up to 10 times smaller than dry toner and and up to 5.5 times the resolution.
Chicago-based Sunrise Digital has been providing high-quality printing service since 1988. The company strives to produce the very best product in every market segment is serves, and it’s no different when it comes to digital printing. Sunrise Digital was one of the first companies in the US to invest in the Indigo printing technology. Today, the company runs two HP Indigo presses and specializes in book printing.
Another common complaint with color printing is the consistency of color – or the lack of it. Being a G7 Qualified Master Printer, Sunrise adheres to the highest standards in color accuracy and consistency. Presses are calibrated daily, sometimes multiple times a day, using digital spectrophotometers to ensure the most consistent colors. And because the company employs an all digital workflow, setup costs are minimal, lowering the cost for its clients.
Sunrise Digital offers some of the most reasonable prices for school yearbooks. Schools can send finished yearbook designs by email or to the company’s FTP site. In addition to electronic PDF proofs, the company also includes hard copy proofs at no additional charge, a rarity in the print works. This gives the school an opportunity to preview the final product, ensuring complete customer satisfaction on every project. Sunrise also includes a satin UV coating on all yearbooks, which protects the ink from scuffing and scratching, and at the same time gives every project a high-end look.
“Sunrise’s school yearbook program aims to solve the common challenge that faces every school...” says Jimmy Sun, the company’s president, “for over 24 years, we always deliver the highest quality printing at the lowest cost, and with the best customer service in the industry.”
About Sunrise Digital
Sunrise Digital is an Inc. 5000 company established in 1988 and employs the most advanced equipment and technology, such as G7-certified HP Indigo and UV flatbed presses, laser engraving, and digital die-cutting, to create best-in-class color printing, short-run packaging, P.O.P. retail displays, and signage products. A privately-owned enterprise, the company is based in Chicago and sells products worldwide.