Fat Brain Toys Launches New Special Needs Resource in Conjunction with Autism Awareness Month

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New “Special Perspectives” feature provides real world advice on toys and games for special needs

It’s challenging finding products that meet the needs of children with special needs, so our new ‘Special Perspectives’ feature should be a very welcome tool for parents and grandparents,” said Fat Brain Toys Co-Founder, Mark Carson.

Fat Brain Toys, a leading specialty toy retailer, has launched a new Special Needs Resource Center for families seeking toys, games, and play resources for individuals with developmental needs. Introducing an innovative website feature called “Special Perspectives”, it’s one of the largest efforts to aggregate feedback and experiences from families of children with special needs. The site goes beyond the needs of children and also addresses the growing trend of utilizing toys and games in the treatment of Alzheimer’s disease and dementia.

The resource currently includes over 2,400 toys and games that have been curated specifically to the developmental needs of individuals with a variety of special needs including Autism, Asperger’s Syndrome, Down Syndrome, vision impairment and 19 other categories. Over the course of the past 12 months, Fat Brain Toys has collected over 600 “Special Perspectives” from special needs caregivers.

“Fat Brain Toys is in a unique position where we can connect the experiences of previous customers with the needs of buyers. It’s challenging finding products that meet the needs of children with special needs, so our new ‘Special Perspectives’ feature should be a very welcome tool for parents and grandparents,” said Fat Brain Toys Co-Founder, Mark Carson.

The introduction of the Special Needs Resource Center will be one of the main components of Fat Brain Toys’ April Autism Awareness Campaign that coincides with the Autism Speaks’ “Light it Up Blue” national program. Other activities designed to create awareness in April include “Lighting Up” the Fat Brain Toys website blue, a special social media campaign, and in store events throughout the month.

The Fat Brain Toys Special Needs Resource Center can be found at: http://www.fatbraintoys.com/special_needs/index.cfm

About Fat Brain Toys
Begun as a literal garage startup in 2002, husband and wife team Mark & Karen Carson have grown their company into one of the largest independent retailers of specialty toys in the country. Fat Brain Toys credits their growth to offering quality toys coupled with truly remarkable customer service. You can see their complete selection of specialty toys and games at http://www.fatbraintoys.com

For More Information on Fat Brain Toys
http://www.fatbraintoys.com/about_us/presskit.pdf

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