Areaware Taps Seasoned Brand Expert to Champion Marketing & Sales Barney Stacher Named Vice President of Sales & Marketing

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Design driven home accessory company, Areaware, welcomes new VP of Sales & Marketing

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Areaware, Brooklyn based producer of artisan-designed everyday objects, announces the addition of Barney Stacher to their team of creative talent. Stacher joins Areaware as Vice President of Sales & Marketing. In this role, Stacher will augment the design driven company’s voice, increase revenue and expand their foothold as a leader in the home goods industry.

Areaware is a New York City based producer of everyday objects that are mindful, functional and unusual. The company creates thoughtful products that inspire an emotional response and explore design languages as a means of expressing beauty. Areaware likes to keep a good sense of humor and thinks of each object they offer as poetic. They are a forum for young and local talent, which, together, has become a strong voice for American design. The company believes that appreciation for beauty is central to what it means to be alive and continually seeks to embody this principle in even the simplest things.

“We are excited to have Barney Stacher on board. His expertise and extensive experience in branding spans a wide range of product categories and diverse market channels. With his help, we will secure Areaware as a leader in the home goods category as we continue to roll-out our consumer offerings of everyday objects that are mindful, functional and unusual. We are pleased to have him on board and look forward to a bright future,” notes Areaware’s CEO, Noel Wiggins.

Barney’s extensive CV is much like Areaware’s product selection, truly unique, expertly curated and eclectic. Previously, he and his wife Gayle started strategic brand and business development consulting company, Stacher & Stacher Inc., where the creative team supported marketing and sales initiatives on design led gifts, stationery, decorative accessories, housewares and personal care products. In addition, his experience includes positions such as Food &Beverage Director for Hyatt, buyer for Macy's and principle of an independent sales agency. Throughout his 15 years as a business development consultant, Barney has worked with 200+ diverse consumer product companies which include a laundry list of well established brands such as: Blue Q, The Sarut Group, Watkins, DCI, Boston International, Rogan NYC , Notes & Queries,Amira Foods, and Chronicle Books. Barney also co-founded teany beverages with NYC based artist Moby, and held the position of group chairman with Vistage, the world’s leading CEO membership organization.

“I am thrilled to have been asked to join the team of dedicated and talented professionals, artists and designers at Areaware. Areaware is a company with a great reputation as a resource for thoughtfully designed objects with a sense of poetry and connection, and I look forward to amplifying its voice and reach,” notes Barney about the new partnership. “The sky is the limit!”

Barney lives in New York City with his wife Gayle, who is now a teacher and practitioner of Tarot (psychology not fortune telling), their daughter Emma, their son Macy and their dog Seltzer.

About Areaware
Areaware is a New York City based producer of everyday objects that are both functional and unusual. Our goals are to create thoughtful products that inspire an emotional response and to explore design languages as a means of creating new syncretic forms. We like to think we have a good sense of humor and that our objects are poetic. We wish to create a forum for young and local talent and together, we hope to become a strong voice for American design. We believe that appreciation for beauty is central to what it means to be alive and want to embody this principle in even the simplest things. Visit them online at http://www.areaware.com and follow them on Facebook, Twitter, tmblr and Vimeo.

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Media Contact:
Elizabeth Engelhardt
732.859.6890

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