Start-Up MAX451 Welcomes Mike Amato as CEO; Founder Kristian Kimbro Rickard Secures Angel Funding

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Change management and enterprise software user adoption expert MAX451 is excited to welcome former Barclays executive Mike Amato as its new Chief Executive Officer. Now backed by Angel Investor funding and with a seasoned executive at the helm, MAX451 is poised for rapid growth.

Mike Amato & Kristian Kimbro Rickard - 3.27.13

Amato & Rickard signing contracts to solidify their MAX451 partnership - 03.27.13

“I knew my search to find the right partner was going to end the moment I met Mike Amato,” said Kristian Kimbro Rickard, founder of MAX451. “With Mike at the helm as CEO, MAX451 is perfectly poised for rapid growth."

After going through due diligence with venture capitalists and a private equity firm, MAX451 founder Rickard terminated a seven-figure acquisition deal to go with the angel investment and to create a partnership with Amato.

Amato was the Chief Distribution Officer for Barclays UK Retail and Business Bank, as well as Global Head of Product and Distribution.

At Barclays he led nearly 30,000 employees, serving some 15 million customers through various channels.

After leaving Barclays in 2011, Amato co-founded Cimarron Advisory, a leadership and culture development consulting firm.

He brings to MAX451 over 30 years of executive experience leading large teams in Fortune 100 companies. Amato is known for creating high performing teams, as well as mentoring other executives on driving growth though fundamental business and cultural transformation.

Founder Kristian Kimbro Rickard will team with Amato in her new role as Chief Marketing Officer.

MAX451 is a Microsoft partner with a unique approach to improving user adoption of enterprise software, such as Microsoft’s productivity products -- especially Microsoft Office 365 and SharePoint -- with their custom, light-weight Change Management methodology.

For more information about MAX451 services, user adoption programs and the leadership team, please visit or email info(at)max451(dot)com

Reach Mike Amato directly :: mike(dot)amato(at)max451(dot)com / (206) 330-0559

Reach Kristian Kimbro Rickard directly :: kristian(dot)rickard(at)max451(dot)com / (206) 330-0606


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Kristian Kimbro Rickard
(206) 330-0606
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