Life is Beautiful Festival Announces Inaugural Dates

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Two Days of World Class Music, Food, Art and Learning in Downtown Las Vegas - Saturday, October 26th and Sunday, October 27th, 2013

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Life is Beautiful Festival - Oct 26-27, 2013

We want the convergence of entertainment and ideas that weekend to inspire people to find the beauty in life

The Life is Beautiful (L.I.B.) festival has announced Saturday, October 26th and Sunday, October 27th, 2013 as the dates of its first event. L.I.B hopes to attract thousands of people to enjoy live music performances, culinary demonstrations, art exhibitions and speaker forums in existing and temporary venues erected across more than 10 city blocks in and around the Fremont East District of Downtown Las Vegas.

“We are assembling an unprecedented lineup of musicians, chefs, artists and speakers to entertain, engage and encourage festival goers all within a historic urban environment,” says Rehan Choudhry, CEO of Aurelian Marketing Group. “We want the convergence of entertainment and ideas that weekend to inspire people to find the beauty in life.”

Music is Beautiful
Over the course of the two days, the festival will feature an eclectic lineup of internationally established and emerging bands on four outdoor stages and several indoor venues. The full music lineup will be announced in the coming weeks.

Food is Beautiful
The heart of the festival will be a full scale food festival featuring demonstrations, culinary affairs, intimate meals and a large-scale Moroccan-style village featuring more than 60 chefs, restaurants, mixologists and winemakers. The design of the food and wine program will allow attendees the opportunity to engage these talented chefs up close and gain insight into their creative process in the kitchen and beyond.

Art is Beautiful
With a focus on supporting the thriving and growing Las Vegas art scene, the art element of L.I.B. will offer local artists a global platform to showcase their works alongside internationally acclaimed talent from around the globe. The program will feature a collection of artists including performance, street, graffiti, and gallery-inspired art.

Learning is Beautiful
At Learning is Beautiful, speakers from a variety of backgrounds including: music, culinary, art, technology, social entrepreneurship, and more will share their life stories with festival goers including their triumphs, obstacles and lessons learned on the road to success.

L.I.B. is being developed by Aurelian Marketing Group in partnership with Another Planet Entertainment, MAKTUB Marketing and Downtown Project. Additional Festival information including tickets, music and chef line-ups will be released at a later date. Visit and sign up to receive information updates via email. Connect with the Life is Beautiful team socially at and

For media inquiries about Life is Beautiful and Aurelian Marketing Group, please contact the Susan Magrino Agency at LIB(at)smapr(dot)com.

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Aurelian Marketing Group is a brand experience company made up of a group highly experienced brand strategists, creative directors and expert producers with a deep track record in creating and implementing meaningful and impactful branded entertainment and events. Its CEO, Rehan Choudhry is the former Director of Entertainment for The Cosmopolitan Las Vegas and was previously the Regional Director of Entertainment for Caesars Entertainment Atlantic City. He was recognized by event trade publication, BizBash as an Event Innovator for his work at The Cosmopolitan in 2011.

Since its inception in 2003, Another Planet Entertainment has produced and promoted events with artists as diverse as Radiohead, Dave Matthews Band, Neil Young, Daft Punk, Tom Petty & The Heartbreakers, Metallica, Paul McCartney and Kanye West. In its first year of operation, Another Planet was selected by a vote of its concert industry peers as "Promoter of the Year" in the United States by Pollstar Magazine. Another Planet is the exclusive promoter of several venues in Northern California also produces two major yearly festivals in San Francisco Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007).

MAKTUB Marketing is directed by Joey Vanas. Vanas is the managing partner of First Friday Las Vegas and the Executive Director of the First Friday Foundation, a non-profit organization dedicated to supporting local and civic art. Vanas has overseen the growth of the First Friday event to 20,000+ people while creating positive media attention and awareness for the Downtown Vegas Arts scene in markets across the country and around the world.

Downtown Project is a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world. The organization has allocated $350 million to aid in the revitalization of Downtown Las Vegas through investments in real estate, residential development, education, small business, and tech startups. With a goal of reaching residential density of 100 people per acre, coupled with ground level activities, Downtown Project aims to accelerate community and co-learning through the serendipitous interactions of the people of Downtown Las Vegas.

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Kevin Sniffen
Susan Magrino Agency
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