Lack of Presenting Skills Prevalent at Many Businesses, Find the Edge Article Says

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Improving fundamental presenting skills can help companies win more business and improve profit levels, Cath Daley has said in a new Find the Edge article.

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Nobody teaches you how to present in a way that ensures you win business and get results. The assumption is that you will be accomplished at it already

Companies across the UK routinely lose out on new business opportunities because employees lack basic presentation skills, a new article on business website Find the Edge has said.

Cath Daley - who helps clients improve their communication levels - uses the article to explain why many people fail to develop their presenting skills effectively over their careers, and gives advice to help combat the problem.

She identifies a lack of formal training as part of the issue.

She said: "Would you expect to be able to get in a car for the first time and drive it immediately without any lessons?

"Probably not, yet when you reach a certain level in a company, take on a different role, or start your own business, you are suddenly expected to be able to present brilliantly.

"But, nobody teaches you how to do it in a way that ensures you win business and get results. The assumption is that you will be accomplished at it already."

Daley believes this lack of training often leads to situations where individuals feel uncomfortable presenting, and are unable to do it as well as they could.

To help businesspeople improve their presentation skills, she explains five common mistakes she has identified over her time working with a variety of clients.

Among these is a failure to focus on audience needs, a reliance on improvisation, and an uncertainty over the purpose of the presentation.

She also identifies the overuse of slides as an issue. She said: "If you are using PowerPoint, aim to reduce your slides by half.

"In my experience, most slides are simply there as a crutch for the speaker, rather than to actually engage the audience."

The full article can be viewed online here:

Cath Daley works to improve the communication and presentation skills of business people and CEOs to help them win more business and speak with a greater level of effectiveness. More about her can be read here:

Kenny Goodman, founder of Find the Edge, said: "We all know how daunting it can be to deliver an important presentation.

"Analysing your own performances, and picking up on any common mistakes can make a huge difference to how successful you are."

Find the Edge is a new business website that helps business leaders share and discover advice and insight.

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Kenny Goodman
Find the Edge
07540 368 439 0161 713 2506
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