New York City, NY (PRWEB) April 09, 2013
A vibrant new campaign called ‘Flavor Your Life’ has launched in North America. It is jointly funded by the European Union, the Italian Department of Agriculture and Unaprol; the largest consortium of Olive growers in Italy.
The goal of the campaign is to educate American consumers and retailers on the importance of product origin and the quality level of the oil they use daily.
The campaign includes in-store demonstrations communicating the benefits of Extra Virgin Olive Oil, cooking tips and unusual uses. Additionally, Flavor Your Life has launched a North American Social Media and PR Campaign to explain the importance of product origin and traceability.
To get ideas on how to use olive oil please visit http://www.flavor-your-life.com and follow us on Twitter and Facebook too.
For further media information please contact Flavor Your Life press office +1 203 637 7470, Randi.leeds(at)serendipitycommunications(dot)net