After Largest Guest Listening Experience in Hyatt's History, Hyatt Regency Sarasota Hotel Takes Part in Evolution of Guest Experience

Insights From Women Inspire Launch of New Amenities and Services at the Sarasota, Florida hotel.

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Hyatt Regency Sarasota Hotel Guestroom

Hyatt Regency Sarasota Hotel Guestroom

These enhancements are the first step in our journey to evolve the guest experience as we listen in a more meaningful way, and our associates are excited and proud to be a part of it.

Sarasota, FL (PRWEB) April 03, 2013

Guest request communication cards, a service providing frequently forgotten items, new healthy, balanced menu offerings and upgraded bath amenities are a sampling of the new features available at Hyatt Regency Sarasota as a result of its effort to listen more to guests and provide an experience tailored to their individual preferences.

Each of the new enhancements offered at Hyatt Regency Sarasota are based on insights from female travelers collected as part of the most extensive guest listening exercise in Hyatt’s history. The launch of these new amenities and services marks the first milestone in Hyatt’s evolution of hospitality, which includes changing the conversation with hotel guests, unleashing a spirit of innovation, and perfecting new concepts through rigorous research and in-hotel testing.

Listening to Female Travelers
Hyatt began its efforts to evolve the guest experience with an intensive 18-month effort that included more than 40 facilitated group discussions around the world. Because women are such a critical segment of travelers, Hyatt focused its efforts on creating solutions to the issues that many women face on the road. While each feature was driven by insights from women travelers, Hyatt believes all guests can appreciate these new enhancements.

“We have been reading and analyzing guest surveys for many years, but the new research and our new way of listening to guests is leading to more impactful findings,” said Bruce McDonald, General Manager. “These enhancements are the first step in our journey to evolve the guest experience as we listen in a more meaningful way, and our associates are excited and proud to be a part of it.”

The research conducted by Hyatt showed that women want:

  •     Assurances that their guest rooms have been cleaned and an ongoing dialogue with the hotel to provide feedback. All guests will now find communications cards that allow housekeepers to provide personal confirmation of a thoroughly cleaned room and open the door to two-way communication, encouraging guests to share additional needs during their stay.
  •     To maintain momentum on the road and that they often do not want to ask for things. All business travelers forget things. Women, however, are often much more reluctant than men to seek assistance when they do, which can make something simple such as leaving a cell phone charger at home much more disruptive for female travelers. Hyatt Regency Sarasota is introducing Hyatt Has It - Borrows, a service for all guests that will offer essentials such as a phone charger, curling iron, steamer, yoga mat and lotion to keep or borrow.
  •     To maintain their health and well-being on the road.
Lighter bites on the menus at Hyatt Regency Sarasota’s restaurants will include adding fresh fruit side option, a new hummus appetizer, new salads and also more vegetarian and gluten free options.

  •     Bath products that are of high quality. In response, Hyatt Regency Sarasota will now be offering KENETMD SKIN CARE to ensure that guests can maintain their well-being on the road.

For more information on new amenities and services at Hyatt Regency Sarasota, and to learn more about Hyatt’s new guest listening approach, visit http://www.hyatt.com/experience.

About Hyatt Regency Sarasota
Hyatt Regency Sarasota, 1000 Blvd of the Arts, is Sarasota’s only AAA 4 Diamond hotel and is the perfect blend of setting, service and comfort. With a stunning bayside location and modern amenities, this eco-friendly hotel invites you to uncover the best of Florida. The property features 294 rooms, 20,000 square feet of flexible function space, a full service business center, Wi-Fi Internet access, and health club. The hotel’s prime location allows guests to easily explore an incredible array of Sarasota’s attractions from shopping to restaurants and anything in between. To book, call 800.233.1234 or visit http://www.hyattregencysarasota.com.


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