Beach Bum Tanning Debuts You Tube Channel!!!

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Educational "How- To" Videos are the new advertising mechanism for success.

Beach Bum Tanning & Airbrush Salon, Parsippany NJ: Beach Bum Tanning one of the East Coast's largest tanning and airbrush salon chains, announces the launch of its' Official You Tube Channel. "With our expansion into more Health & Wellness offerings, we feel that You Tube is the best vehicle to educate new customers on the How To's of each of these new services", stated James Oliver, CEO of the Tanning Chain.

Prior to this year, Beach Bum Tanning made a conscious decision to develop a series of educational videos aimed at educating users of indoor tanning to get the most out of indoor and airbrush tanning and Mystic Sunless Booths. These videos help explain to both new and existing customers, the pre and post care regimen associated with these services, to achieve optimal results.

James Oliver, CEO of Beach Bum Tanning commented,"With the growing popularity of our services,we needed to develop a way to allow our Guest Service reps to spend more time with customers in store and less time on the phone". He went onto say, "We noticed Salespeople spending a great deal of time on the phone explaining the proper care, pros and cons of these services. We needed to develop a way to allow our Guest Service reps to spend more time with customers in store and less time on the phone. These videos will provide customers the information they need in a clear and concise manner."

We spent a lot of time developing the right look within each video so customers would get a true feeling of the Beach Bum Tanning experience before even stepping into one of our salons", stated Claudine Orlian, Director of Marketing for Beach Bum Tanning. Ms Orlian went on to say that the videos will be incorporated onto their new website, which is currently in development , to allow visitors to actually see products in use instead of relying on product shots and instructions.    The videos are extremely detailed and really explaining to viewers the best way to achieve and maintain the perfect tan for their needs. The Channel helps connect with customers at a whole different level".

"Our best client is an educated client and by creating these videos, the visitor will be better informed than they were before. Knowledge is power." Stated Ms. Orlian "We launched our channel less than a month ago and already we are over 90,000 views, That shows that there is a customer need for this form of communication".

Beach Bum Tanning and Airbrush Salon has over 50 locations throughout Connecticut, New York, New Jersey, Virginia and West Virginia. The tanning salon chain has been around for over 25 years and specializes in UV Tanning, Airbrush Tanning ,Mystic Booth Tanning , Fit Body Slimming Wraps, and Red light Therapy.

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Claudine Orlian
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