Nationwide Bus Wraps Manufacturer, JMR Graphics, Reacts To City’s Advertising Ban In Vietnam

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JMR Graphics, a nationwide bus wraps manufacturer, comments on an article in the Thanh Nien News about a city in Vietnam that bans advertising on buses.

On April 8, nationwide bus wraps manufacturer JMR Graphics comments on an article published in the Thanh Nien News regarding a city’s ban on bus advertisements.

According to the article published by Thanh Nien News, Ho Chi Minh City in Vietnam is potentially losing millions of dollars per year by banning advertisements on public buses. The article says the city has been the only one in the country to ban ads on public transportation vehicles. However, transportation officials say the money needed to facilitate public transport continues to increase and the city will have to replace 1,680 buses by 2015. City officials believe the advertisements could pose a distraction to drivers and tarnish the city’s aesthetic appeal.

TJ Pannell, a representative from JMR Graphics, a nationwide bus wraps manufacturer, says the city is operating at a loss by not advertising on vehicles. “Traditional mobile advertising could help the city make repairs and alleviate the high cost of fuel,” Pannell says. “There are already regulations on the advertisements in terms of size, content and place of the ads. If officials are afraid of distracted drivers, they could always impose stricter regulations on ads.”

The article says neighboring towns have seen positive results in terms of advertising on public transportation vehicles. Pannell says using vinyl ads for marketing on vehicles is a great way to increase visibility. “Bus wraps are bold and colorful,” he says. “They definitely attract attention, but they could also add a bit of personality to the city.
Vehicle ads also have the potential to expand brand outreach and maximize visibility due to mobility. Bus wraps have the ability to promote engagement all over the place.”

While the city’s lawmakers don’t look like they will be making strides to implement ads on buses anytime soon, Dr. Nguyen Huu Nguyen of the Southern Economic Research Center says it would harm the city in the long run if they did not take advantage of the opportunity.

JMR Graphics is an award-winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.


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Katherine Winkler
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