Amp Up Custom Labels for the Growing Number of Label Readers: Print Industry Tips Released by Lightning Labels

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Custom labels must give health-conscious consumers the right information. Lightning Labels advises two ways custom labels and stickers can satisfy readers' cravings.

custom labels and stickers

More consumers are learning about nutrition and the importance of reading custom labels.

Brands have the opportunity to become an everyday part of people's lives if their custom labels are able to reflect the items' health benefits, says Lightning Labels' Business Development Manager AnneMarie Campbell.

Lightning Labels, a custom labels and digital printing leader, is spreading the word about a new consumer trend to help manufacturers best reach target audiences.

U.S. shoppers are becoming increasingly health-conscious and are educating themselves more on the basics of nutrition. Even though New Year's resolution season was months ago, consumers are still eyeing nutraceutical labels and product packaging as they search for foods, beverages and other items that help them lead a healthy lifestyle.

According to research from the Fred Hutchinson Cancer Research Center, people who read nutrition labels tend to be healthier than those who don't. The results, coupled with initiatives like Citizens for Health's Read Your Labels campaign, are reminding consumers of the importance of learning about products and their makers before heading to the cash register. That means shoppers are focusing their attention specifically on custom labels and stickers. Does the packaging give them the information and visual experience they need to understand the benefits of a brand and product?

"Whether it's creating New Years resolutions, starting a new health routine to celebrate spring or getting ready for bathing suit season, getting healthy is a year-round commitment for many consumers," said AnneMarie Campbell, Lightning Labels' Business Development Manager. "Brands have the opportunity to become an everyday part of people's lives if their custom labels are able to reflect the items' health benefits. It's essential for companies to reevaluate the effectiveness of their labels. Lightning Labels can help manufacturers revamp their stickers and labels with fresh designs and high-quality printing at an extremely affordable cost."

2 Ways Custom Labels and Stickers Can Satisfy the Cravings of Voracious Readers:
The content and design of custom labels and stickers can make or break a sale. Unique, aesthetically pleasing designs can draw a consumer in, while the right words, fonts and images will keep them interested in a product and might be the final factor that helps them decide whether to purchase. Here are two ways to give label readers the right info:

1.Tell a Story with Printed Labels and Stickers
How is a product special? Where is it made? How was it originally conceived? The answers to these questions may be the source of a compelling, short anecdote that manufacturers can add to their printed labels and stickers. Consider including a blurb about why the company is dedicated to health as well.

2. Explain Healthy Ingredients On Product Stickers
If a product has natural or organic ingredients, make sure it's clearly stated on product stickers, as more consumers are looking for these characteristics when shopping online and in stores.

Meanwhile, even though a greater number people are expressing interest in organic products, many consumers are unaware what "organic" actually means. Consider adding a few short, well-composed sentences in layman's terms describing the word.

The same goes for healthy but uncommon ingredients like agave and active cultures. In addition, while consumers may be reading labels for health purposes, explaining how the product and custom labels were made in an ecological or sustainable way lets consumers know the brand is conscious of both health needs and the environment.

To help brands get started, Lightning Labels is offering 10 percent off online orders of $500 or more through April 8, 2013, plus a chance to win a 70-inch flat screen TV using promo code MARCHTV at checkout. Orders of $500 or more qualify for automatic entry and for every $500 spent one additional entry is earned. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the United States and Canada. This offer cannot be combined with any other offers or promotion. Visit LightningLabels.com for details. No purchase necessary.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

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AnneMarie Campbell
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