New York, NY (PRWEB) April 04, 2013
It’s a dilemma that small and medium-sized businesses across the country encounter. They want to access ample capital to grow, but they don’t want to surrender majority control. An IPO can serve as an ideal solution for many of these firms, yet that is a detailed process that requires the assistance of well-connected and trusted experts, which is why Princeton Corporate Solutions Inc. is thriving. The company president and CEO James Scott has written a handbook for firms that are going public or expanding titled, “Taking Your Company Public, A Corporate Strategies Manual.”
Scott’s book, which is published by New Renaissance Corporation, will be released on April 18 and is available at Amazon.com and NewRenaissanceCorporation.com.
Founded by Scott in 2000, Princeton Corporate Solutions performs IPO and globalization strategies consulting. The firm facilitates IPOs, international expansions, full corporate structuring and dual listings for companies of all sizes.
“Taking Your Company Public, A Corporate Strategies Manual” offers step-by-step formulas for topics including going public, investor relations, globalizing a concept, troubleshooting underperforming stock and corporate structuring among other related subjects. The book provides strategy templates for the most common occurrences of taking a company public.
Princeton Corporate Solutions has navigated multiple companies through and beyond the IPO process, helping those firms build productive marketing and sales strategies to gain long-term sustainable growth and creating public market interest to cultivate successful offerings.
Gaining access to capital is the primary reason that companies seek to go public is to ease the fundraising process. Public companies are provided instant credibility within investment markets and are considered more attractive investments for many private and institutional investors. Mergers and acquisitions, higher valuations, less dilution, liquidity and prestige are among the other factors.
“Public companies are generally considered more prestigious and have a public relations advantage when compared to their private contemporaries,” Scott said. “There are several options available to companies that want to go public. Each has its own advantages, disadvantages, state and federal requirements, time constraints and costs.
“Careful consideration should be given as to the method used to achieve a public company, which is why the advice of professionals should be sought,” he added “We have carved a niche because we are a full-service firm that provides short-term and long-term assistance for our clients. With our guidance, clients are given the ability to immediately implement expansion plans, and create and establish new market opportunities, which allows them to grow and thrive.”