Neither of us lacks confidence nor personality, which is plain to see after viewing the spots.
SCOTTSDALE, Ariz. (PRWEB) April 03, 2013
Discount Tire, the world’s largest tire and wheel retailer, is launching a TV campaign with a duo of 30-second spots featuring the drivers of the famed No. 22 Discount Tire Ford Mustang in the Nationwide Series. The spots featuring the 2012 NASCAR Sprint Cup Series Champion Brad Keselowski and his Penske Racing teammate Joey Logano, debut in April on sports cable TV programming nationwide.
Both TV spots show Keselowski and Logano dressed in their Discount Tire firesuits while each driver dons something unexpected – a funky wig reminiscent of the 70s Disco era. Leading off is Discount Tire’s “Big Wigs” spot that is anchored by the retailer’s classic 1975 “Thank You” commercial with the now infamous Little Old Lady throwing a tire through a Discount Tire store window. The second, “Brad and Joey are not actors” is a blooper spot that was inspired by the raw outtakes from the pair of pro drivers who turned amateur actors for Discount Tire’s TV campaign.
Each spot uses humor to drive home the message that: Discount Tire offers customers the best brands of tires and wheels all at prices so low, they will make you feel like a “Big Wig.”
Keselowski said, “Neither of us lacks confidence nor personality, which is plain to see after viewing the spots. We’re just a couple of happy Discount Tire drivers. They help give our No. 22 team with Joey, myself and Ryan Blaney, a real chance for an owners’ championship this year in the series. We’re thrilled they continue to be our partner in 2013.”
Keselowski is the 2012 NASCAR Sprint Cup Series Champion. He also won the 2010 Nationwide Series Championship as driver of the Discount Tire No. 22 car. In 2013, the NASCAR Nationwide Series No. 22 team is comprised of drivers Brad Keselowski, Joey Logano and Ryan Blaney.
ABOUT DISCOUNT TIRE/AMERICA’S TIRE
Discount Tire/America’s Tire, based in Scottsdale, Arizona, is the world’s largest tire and wheel retailer. The company does business under the trade name Discount Tire in most of the U.S. and America’s Tire in Oregon, and parts of Washington and California. The company currently operates more than 850 stores across the country. In 2010, the company marked its 50th year serving customers as their trusted tire retailer in local markets across the U.S. Discount Tire/America’s Tire also sponsors NASCAR Nationwide Series and Monster Energy AMA Supercross. For more information about Discount Tire/America's Tire visit discounttire.com or americastire.com.
Joseph Valdez or Kendra States
jvaldez(at)lavidge(dot)com or kstates(at)lavidge(dot)com