ComputeNext and Leading Software Providers Launch MediaPaaS, a Cloud Service for Broadcast, Media and Entertainment Industry

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At the National Association of Broadcasters (NAB) 2013 in Las Vegas, leading media service software vendors Empress Media Asset Management, Harmonic, Venera Technologies, Unlimi-Tech Software, team up with the ComputeNext cloud service brokerage to launch MediaPaaS - the first Platform-as-a-Service (PaaS) built to enable on-demand procurement and utilization of digital media asset management and workflow services in the cloud. Interested parties can see a demo of the solution at Booth C-ST13 in the Start-Up Loft at NAB 2013.

Powering Next-Gen Production Workflows

MediaPaaS launches with the vision of uniting digital media services with cloud service brokerage to redefine how broadcasters, content creators, distributors, and digital media agencies realize their end-to-end media workflows.

MediaPaaS launches as part of the Start-Up Loft at NAB 2013 (Booth C-ST13) with the vision of uniting digital media services with cloud service brokerage to redefine how broadcasters, content creators, distributors, and digital media agencies realize their end-to-end media workflows. The MediaPaaS platform is an integrated marketplace of B2B software which is customizable to run on a variety of cloud infrastructures for use on-demand.

MediaPaaS provides a web-based portal for professionals who handle digital media content to choose from a portfolio of media services, like transcoding and automated content verification. MediaPaas enables these services to be launched when needed onto a variety of different infrastructure-as-a-service (IaaS) offerings procured via cloud service brokerage. The granularity of control and ability to choose and deploy applications, tweak services, as well as optimize the workflow and underlying IaaS, has been built in close collaboration by Unlimi-Tech Software, Empress Media Asset Management LLC., Venera Technologies, and ComputeNext Inc., with additional encoding services powered by Harmonic ProMediaCarbon.

The MediaPaaS portal is ideal for media organizations that are looking to enhance digital media workflow and content delivery by using on-demand software in order to facilitate their media production and post-production workflows in the cloud.

The solution was designed based on feedback from customers in broadcast and media markets who require the ability to provision media solutions that leverage the cloud model of on-demand, scalable, and pay-per-use. The MediaPaaS suite can be tailored to suit a variety of workflows or project types, with additional media services added over time.

At launch, 7 types of digital media cloud services have been made available across an inventory of IaaS offerings procured and integrated by the ComputeNext cloud service brokerage. During the trial phase, users are able to deploy cloud servers to run individual services or a package of combined and customizable software services from ISVs such as:

Unlimi-Tech Software, a pioneer in managed file transfers and the creator of FileCatalyst, the world's leading accelerated file transfer solution, has the following product portfolio:

FileCatalyst Direct

  •     Accelerated File Transfer with speeds up to 10 Gbps
  •     File transfer management capabilities including tracking, automation, and notifications
  •     Media file transfer while encoding, using progressive transfer options

File Catalyst Workflow

  •     Accelerated file submission and distribution workflows
  •     Easy local and international collaboration with secure, web-based file transfer
  •     Simple management of media files in one central location

FileCatalyst Webmail

  •     Enables users to send files of any size to any email address
  •     Provides web-based file storage and sharing
  •     Easily integrates into existing systems with many customizable features

Empress Media Asset Management LLC. is a supplier of digital asset management software whose eMAM™ product provides digital asset management software to meet the workflow needs for content management and collaboration, storage, transcoding, archive, and distribution in SaaS and installed deployments.

eMAM Online
eMAM™ digital asset management software from Empress Media Asset Management meets the workflow needs of its diverse customers for:

  •     Storage, archive, and distribution in SaaS and installed deployments
  •     Media asset management
  •     Collaboration
  •     Transcoding powered by Harmonic ProMedia Carbon
  •     Workflow automation

Venera Technologies specializes in providing solutions for audio/video content analysis and automated content verification. Pulsar, their flagship content verification product, enables file-based workflows with a seamless process of multi-format Audio/Video automated QC. It is the fastest automated content verification tool in the market, with the ability to process an HD file up to 4X real time.

Venera Technologies’ Pulsar

  •     Automated Content Verification
  •     24x7 Automated Content and QC Processes from Ingest to Delivery
  •     Quick Scan, Auto Sort, and In-Depth Verification of Audio/Video/Container
  •     iTunes Verification
  •     Automated analysis of Adaptive Bit Rate files

Harmonic is the worldwide leader in video delivery infrastructure for emerging television and video services. The company’s production-ready innovation enables content and service providers to efficiently create, prepare, and deliver differentiated services for television and new media video platforms.

Harmonic’s ProMedia Carbon
ProMedia Carbon is file-based transcoding software that facilitates the conversion of media to a massive array of acquisition, editing, broadcast, Web and mobile formats.

  •     File-Based Transcoding on demand
  •     Broad Format Support (Virtually Any)
  •     Automated Operation
  •     Scalable Transcoding

ComputeNext is a cloud service brokerage whose IaaS marketplace offers real-time comparison data and on-demand provisioning of cloud infrastructure from over 20 cloud service providers, who are all in competition for consumer’s workloads.

ComputeNext Cloud Service Brokerage

  •     20+ locations of Cloud Infrastructure
  •     17 Cloud Service Providers with Unique Value Propositions
  •     Search, Discovery, and Provisioning via API

By aggregating choice in digital media cloud services, the collaboration has enabled instant provisioning and scalability of media software on top of a global selection of cloud servers which can be further tailored for media workloads where price, latency, data privacy, piracy/scene loss, and time to market are drivers.

Built as a full-service procurement solution - Digital Media, Entertainment, Film, and Broadcasting organizations can use the MediaPaaS e-commerce platform to search for, deploy, manage, and use cloud software relevant to their business needs across a growing number of underlying Infrastructure-as-a-Service options. The media software will be available on a selection of over 17 cloud service providers, with geo-located deployments possible in over 20 different data centers locations.

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About ComputeNext

ComputeNext, a Bellevue, WA based technology company, offers CIOs, developers, ISVs and SMEs choice in cloud service providers to eliminate lock-in. With the belief that a handful of large IaaS providers cannot satisfy the world’s computing demands, ComputeNext has built a marketplace for cloud providers around the world to list and offer their cloud computing services to the public. As a cloud marketplace, MediaPaaS delivers a transparent and transactional user experience with patented search and discovery technology to promote efficient computing.
For more information: http://www.computenext.com

About Empress Media Asset Management LLC.

Empress Media Asset Management, LLC., is a leading provider of digital asset management and workflow management systems for media, broadcast, and corporate clients. It is part of the Empress family of companies, which includes Empress Cybernetics System PVT LTD, specializing in customized software and database development and Empress Media Inc., one of the largest distributors of blank recording media and supplies.
For more information: http://www.empressmam.com

About Harmonic:

Harmonic is the worldwide leader in video delivery infrastructure for emerging television and video services. The company’s production-ready innovation enables content and service providers to efficiently create, prepare, and deliver differentiated services for television and new media video platforms.
For more information: http://www.harmonicinc.com.

About Unlimi-Tech Software:

Located in Ottawa, Canada, Unlimi-Tech Software is the creator of FileCatalyst, the world's leading file transfer solution. Founded in 2000, the company has more than a thousand commercial and government clients. FileCatalyst is a software platform designed to accelerate and manage file transfers. FileCatalyst is immune to the effects that latency and packet loss have on traditional file transfer methods like FTP, HTTP or CIFS. Global organizations use FileCatalyst to solve issues related to file transfer, including content distribution, file sharing and offsite backups.
For more information: http://www.filecatalyst.com/

About Venera Technologies

Venera Technologies specializes in providing cutting edge solutions in the field of digital media. Since its inception in 2003, the company has been delivering quality, innovative solutions and creating long-lasting relationship with its customers. Venera’s flagship offering, Pulsar, along with its Rapid add-on module, improves the operational efficiency in file-based workflows by automating content QC processes. Pulsar ensures consistent content quality throughout the workflow and is the chosen QC tool for some of the largest media companies worldwide.
For more information: http://www.veneratech.com

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Eamonn Colman
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