Discover How to Create a Successful Email Welcome Series – ASM to Host a Live Webinar this Spring

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Grant K. Johnson, Director of Customer Success at ClickMail Marketing, will help marketers understand the benefits of a good email welcome program during a live 90-minute webinar hosted by The Association of Strategic Marketing on May 9, 2013.

Association of Strategic Marketing

Association of Strategic Marketing

The Association of Strategic Marketing (ASM) is offering a 90-minute live webinar on May 9th for marketers in both the B2C and B2B arena titled “Creating a Successful Email Welcome Series: You Never Get a Second Chance to Make a First Impression”. This live webinar will teach marketers how to structure an email welcome series that builds trust, engagement and ultimately success.

Speaking for this webinar will be Grant K. Johnson, Director of Customer Success at ClickMail Marketing, Inc. He possesses more than 10 years of industry experience working with both B2C and B2B email marketers.

According to Johnson, “If you do not have a well-constructed welcome program, you are missing one of your best opportunities to create long-term engagement with your subscribers. A welcome program sets the tone for all future email (and possibly SMS and social media) communication with new subscribers.”

Overview of Email as a Relationship Building Medium

Goals of a Properly Structured Welcome Series

  •     Reward Subscriber for Desired Behavior
  •     A Welcome Series Provides the Opportunity to Communicate About Expectations
  •     Promote Subscriber Engagement: a Longer, Deeper Relationship

Benefits to Your Organization

  •     Opportunity to Restate Your Email Program's Value Proposition
  •     Opportunity to Reinforce Your Brand Identity
  •     Opportunity to Gather Additional Subscriber Data

Benefits to Your Subscriber

  •     Increased Trust in Your Organization
  •     Delivery of Any Incentives Promised
  •     Education About the Organization and Its Products/Programs

For more information and to register for this live webinar, please visit

About the Association of Strategic Marketing:
The Association of Strategic Marketing (ASM) is a training and development website dedicated to the enhancement of the marketing profession. ASM is committed to the specific educational and developmental needs of members looking for unique, up-to-date marketing training opportunities through audio conferences, seminars, webinars and articles. ASM members also gain access to product offerings and other educational tools that assist in securing their position at the forefront of their respective disciplines. ASM delivers an overall experience that gives their community of marketing professionals a distinct competitive advantage. For more information visit

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Angela Slupe
Association of Strategic Marketing
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