Avectra Executives to Participate in digitalNow 2013 Panel Discussions on Member Engagement

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Executives to Discuss Key Membership Issues and Social Media ROI

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WHAT:     Avectra, a leading web-based Social CRM developer of web-based member and donor-based software for associations and not-for-profits, announced its executives have been selected as speakers for the digitalNow 2013 Annual Conference being held April 4-6, 2013 at Walt Disney World’s Contemporary Resort.

digitalNow 2013, produced by Fusion Productions and Disney Institute, is an annual conference which brings together CEOs and volunteer leaders from some of the most influential professional, non-profit, and trade associations in America. The conference addresses the critical issues facing association leaders in the digital age (Building Brand, Personalization, Online Community, AMS Integration, Lifetime Loyalty, Member Relationship Management, Taxonomy/Advanced Search, Content Management, One-to-One Marketing, eLearning, and Web 2.0 considerations.) This year’s event brings together the most powerful and innovative technologies for consideration as well as the greatest minds in the industry to help synthesize and understand their ramifications to the association sector. It also provides a unique opportunity to engage with an experienced community of leaders to collaborate on the most brilliant applications, ideas, and practices.

WHO:     On Thursday April 4 from 1:20 p.m. – 2:20 p.m., John Clese, director of product marketing for Avectra will join Brian Winters, director client engagement, Adceio and Dayve Gabbard, executive director, The South Florida Affiliate of Susan G. Komen for the Cure®, on a panel discussion entitled, “Membership, Engagement and the Metrics that Matter” which will focus on Social CRM as a philosophy and business strategy that helps associations work smarter. This session will focus on the steps to get started with collection, measurement, and social engagement, using case study examples.

Immediately following this session at 2:30 p.m., Avectra’s vice president of marketing Patrick Dorsey will join Matthew D’Uva, CEO, SOCAP International, to co-present the case study discussion, “Finding Elusive Social Media ROI”. The session will focus on SOCAP’s implementation of an automated social media drip messaging campaign which resulted in an increase to SOCAP’s membership. This session gives attendees the opportunity to tap into SOCAP and Avectra’s experience in implementing ROI-generating social media campaigns.

WHERE:    digitalNow is being held at Disney’s Contemporary Resort, located at 4600 North World Drive in Lake Buena Vista, Florida.

About Avectra
For two decades, Avectra has translated its customers’ needs into market leading software and services. Using Avectra’s membership management, donor management and crowd-contributing solutions, associations and not-for-profits can connect with constituents, partners and prospects in entirely new ways, create more meaningful engagements and drive bottom-line results.

Headquartered in McLean, Virginia, Avectra also has regional offices in Chicago and Orlando. For more information on Avectra’s membership management, fundraising or donor management solutions, visit avectra.com or call 855-AVECTRA (855-283-2872).

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
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