Flurry Extends Leading App Analytics Solution to Mobile Web as Company Reaches “Billion Monthly Active Device” Milestone

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Flurry announced that it will make Flurry Analytics available for the Mobile Web over the coming weeks. The company also announced that it reached a new record of measuring app usage on more than 1 billion connected smart devices per month from over 300,000 applications made by more than 100,000 companies.

“As ‘Mobile-first and Web-second’ becomes more than just a slogan, Flurry is opening up its platform to the mobile web.”

Flurry, a leading app measurement and advertising platform, today announced that it will make Flurry Analytics available for the Mobile Web over the coming weeks. Flurry customers with both apps and mobile optimized websites can leverage a single, rich analytics solution. The company also announced that it reached a new record of measuring app usage on more than 1 billion connected smart devices per month from over 300,000 applications made by more than 100,000 companies.

“Flurry is among a handful of companies that helped shape the mobile app revolution from its origins in 2008, working diligently with tens of thousands of app developers to optimize apps, improve user experiences and deliver innovative ad experiences that connect marketers to their desired audiences,” said Simon Khalaf, Flurry president and chief executive officer. “As ‘Mobile-first and Web-second’ becomes more than just a slogan, Flurry is opening up its platform to the mobile web.”

Flurry Analytics customers can now benefit from a common analytics platform for both native apps and mobile web sites. Flurry Analytics for the Mobile Web is completely free of charge. Beyond top-level metrics such as Active Users, Sessions and Retention, power features include Custom Events, Funnels and User Acquisition Analytics. The Mobile Web analytics solution can be integrated into a mobile website in just minutes using a JavaScript SDK.

"Flurry is focused on helping its customers measure consumer behavior across different platforms to provide a more 360 degree view,” said Brad Jones, head of product management for Flurry Analytics. “By extending its native app solution to mobile web, Flurry is helping companies better manage their entire mobile portfolio.”

The SDK will be available to all users at http://www.flurry.com in the coming weeks.

About Flurry Analytics

Flurry Analytics offers a comprehensive suite of analytics services across iOS, Android, Windows Phone, BlackBerry, Mobile Web and HTML5. Over 100,000 companies use Flurry Analytics across more than 300,000 apps. Flurry Analytics measures app usage on more than 1 billion active connected devices each month.

About Flurry

Flurry helps companies measure, advertise and monetize apps and mobile websites in the new app economy. The company’s comprehensive measurement and advertising platform reaches over 1 billion monthly unique smartphone and tablet devices across iOS, Android and other platforms. The company has offices in San Francisco, New York and London.

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Peter Farago
Flurry
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