Bloomberg Businessweek targets business and media executives in latest global brand campaign to hit London

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Bloomberg planned the creative in-house and bought the media inventory through the Media Agency Group.

Bloomberg - Visionary

Carl Fischer, Head of Brand Marketing, Bloomberg Businessweek says: "The latest creative executions of our brand campaign continue to reinforce the unique personality and content of Bloomberg Businessweek to our growing global audience."

Bloomberg Businessweek magazine launches its latest global brand awareness campaign this week targeting the business and media community in London as part of the global launch.

In London, the eight-month campaign will see the distribution of four creatives brandishing the straplines ‘Refined’, ‘Selective’, ‘Original’ and ‘Visionary’, shaped by Bloomberg’s in-house designers to reinforce the brand’s leading coverage of the business sector.

Carl Fischer, Head of Brand Marketing, Bloomberg Businessweek says: "The latest creative executions of our brand campaign continue to reinforce the unique personality and content of Bloomberg Businessweek to our growing global audience."

The creative will run on six-sheet billboards across central London, the City and Canary Wharf while digital screens will feature the advertisements throughout London City Airport's departure lounges, with brand ambassadors handing out samples of the magazine.

Sampling of the publication will further extend to Canary Wharf and coffee shops in the City, with digital screens also situated at Canary Wharf and within central business offices. Ambient media will be incorporated into the campaign, with coffee cup sleeves being distributed among the capital's hot beverage drinkers.

Further audience-oriented branding will occur on telephone boxes in key locations throughout the city. This format will work in tandem with Advans to establish a presence for Bloomberg Businessweek magazine among media agency workers through the capital.

Bloomberg planned the creative in-house and bought the inventory through the Media Agency Group.

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Laura Sanderson
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