SEO Positive Responds to new Study Detailing the Effects of Google Shopping Integrations

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Study has found that Google’s search results have changed after new shopping option introduced.

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For those still looking to appear they may need to rethink their search engine optimisation tactics or begin paying Google to feature in the shopping advertisements.

According to a study published on Econsultancy, Google’s decision to move its shopping product from a free to paid service has coincided with a massive decline in the number of shopping results appearing in natural search listings. Findings showed that the number of shopping results in January 2012 was around 20 percent, by December the results were as low as five percent. The steepest decline in shopping results appearing in natural, organic listings was in October, which was Google launched its paid shopping advertisement.

This is unsurprising news as it would seem pointless to pay for paid shopping advertisements if it was possible for them to appear for free in natural listings. SEO Positive, one of the UK’s most established online promotion companies understands the importance of appearing high on Google’s listings via paid or organic listings. The company offers pay per click campaign management, search engine optimisation and content writing in order for websites to appear high on Google’s search results.

Ben Austin, Managing Director of SEO Positive explained, "The results coincide with the launch of the paid listings as Google aims to phase out shopping results that appear for free in the hope of making all merchants pay for shopping advertisements. For those still looking to appear they may need to rethink their search engine optimisation tactics or begin paying Google to feature in the shopping advertisements."

SEO Positive continues to follow industry news.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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