Boston, Massachusetts (PRWEB) April 03, 2013
Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced that marketing technology and services industry executive Paul Mandeville has joined the company as Vice President of Strategy. A recognized marketing and technology industry professional with more than fifteen years of experience in database marketing, sales, consulting and general management, Paul Mandeville has helped B2B and B2C companies achieve significant marketing success. Reporting directly to Extraprise CEO and co-founder Mike Shanker, Mandeville will assist the company in driving its growth strategy.
Before joining Extraprise, Mandeville served as the chief operating officer of Conversen, a privately held, cross-channel marketing technology company that was founded in 2007, and was acquired in June of 2012. Paul was responsible for developing the market for the Conversen platform in its core marketing service provider (MSP) and digital agency segments. Prior to Conversen, he served as the VP of Alliances for Click2 and as the VP of Business Development for Elity Systems, where he oversaw company growth and its eventual sale to MarketSoft. Mandeville's passion for emerging technology has led him to serve on advisory boards of several portfolio companies in the Slater Technology Fund, a Rhode Island-based investment company.
“With an expertise and passion for growing leading edge technologies that drive better communications between customers and brands, Paul's operational leadership and business development skills will be instrumental in helping B2B and B2C clients drive revenue growth and successful marketing outcomes,” said Mike Shanker, co-founder and CEO at Extraprise. “Real-time revenue optimization combines customer intelligence and multi-channel marketing campaigns to engage the right person, with the right offer, at the right time. We look forward to adding Paul to our team and leveraging his expertise in the growth of the company."
About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only database marketing and demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing/brand loyalty to closed sale, and up-sell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888) i2iMKTG.
Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2013 Extraprise Group Inc. All rights reserved.
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris(at)mccoinsmith(dot)com or rick(at)mccoinsmith(dot)com