Rudin Family Awarded Friends of the Upper East Side Historic Districts 2013 Transformation Award for 215 East 68th Street

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215 East 68th Street building re-clad with white terra cotta façade

215 East 68th Street. Courtesy of FXFOWLE Architects, LLP. Photo credit: Chris Cooper

The Rudin family and its design team has been awarded the 2013 Transformation Award by Friends of the Upper East Side Historic Districts for the re-cladding of the 215 East 68th Street. Originally designed by the architectural firm of Emory Roth & Sons and built by Samuel, Jack, and Lewis Rudin and completed in 1962, 215 East 68th Street is one of the premier residential rental apartment buildings in New York City. Eric Rudin, president of Rudin Management, accepted the award on behalf of the Rudin family.

Under the leadership of the Rudin Management design and construction team, FXFOWLE Architects and Forst Consulting & Architecture, the old, deteriorating white brick façade of the building has been removed and the entire building has been re-clad with terra cotta panels - a natural, and remarkably long-lasting, clay composition. The sparkling white glaze of the new terra cotta was selected to recall the original brick color while adding accents of gray and black banding that enrich the composition. The horizontal emphasis of the bands and the larger scale of the terra cotta panels has added dynamism to the ensemble of the building’s masses and transformed the neighborhood. Beyond the aesthetics, the new high-performance façade has significantly lowered the energy use of the building and enhanced the level of comfort for its tenants. The façade re-cladding was executed by the Brisk Waterproofing Company, a wholly-owned subsidiary of Western Façades.

Eric Rudin said: “On behalf of the entire Rudin family, and our development team, I would like to thank Friends of the Upper East Side Historic Districts for this award. The terra cotta surface gives the building a new dignity and distinction of which we are very proud.”

Bruce Fowle, FAIA, LEED AP, Founding Principal, FXFOWLE Architects, LLP said: “This project has provided FXFOWLE a wonderful opportunity to explore and implement new technologies, sustainability, rehabilitation, and a fresh new esthetic to the white-brick apartment house genre that swept New York City in the 1950s and 1960s. Let’s hope this is the beginning of a major transformation of the urban context.”

Ralph D. Forst, President, Forst Consulting and Architecture, PLLC said: "The restoration of 215 East 68th Street was a unique melding of an old building with a new technology. It was a challenging project of huge magnitude. The Rudin family's perseverance throughout this process allowed the design team to follow a methodical path to a solution which further enhances an old landmark to a new level."

About the Rudin Family

The Rudin family has owned New York City real estate for more than 100 years. Family-run since its founding, the family’s real estate holdings rank as one of the largest and most respected privately owned portfolios in New York City. Among its holdings are 17 office buildings containing approximately 10 million square feet of space and 20 apartment buildings that the company owns and manages. The Rudin family is committed to developing sustainable real estate that is respectful of its environment and surrounding community. For more information, visit


Founded over 35 years ago, the practice of FXFOWLE Architects encompasses architecture, interior design, planning and urban development. With offices in New York and Washington DC, the firm is committed to innovative design inspired by urbanism, technology and sustainable strategies.

FXFOWLE's award-winning portfolio of projects spans the globe and addresses a range of scales and typologies, including Office Buildings; Multi-family Residential; Mixed-Use; Retail; Cultural Facilities; K-12 and Higher Education Institutions; Corporate; Not-for Profits; International projects; Planning/Urban Design; and Infrastructure/Transportation. For more information, visit

About Forst Consulting

Forst Consulting was started in 2001 as a specialized practice providing "Professional Consulting for Building Exteriors." Building facades, roofing and waterproofing are specialties combined into one office where experience restoring old buildings and new construction are shared. For more information, visit

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Iva Benson
Rubenstein Communications, Inc.
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