Padulo Integrated Selected Agency-of-Record for Retail Council of Canada (RCC)

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Seasoned retail advertising & marketing agency to represent Retail Council of Canada.

As the Retail Council of Canada (RCC) celebrates its 50th birthday, it has engaged Padulo's 30 years of retail communications experience to extend its multimedia brand across Canada.

Padulo will re-energize the RCC brand in the multilingual digital & traditional multimedia landscape.

The RCC is branded as the “Voice of Retail”.

Founded in 1963, the RCC represents over 45,000 stores of all retail formats, including:

  •     Online merchants
  •     Department, grocery & discount
  •     Independent merchants
  •     National & regional specialty chains

The RCC is a strong advocate for retailers in Canada, providing its members with a full range of digital & traditional services & programs including:

  •     Education & training
  •     Benchmarking & best practices
  •     Networking & advocacy
  •     Industry research & analysis

The RCC proactively engages members, politicians & government officials to support legislation & regulations that are both retail & consumer friendly.

Padulo CEO Rick Padulo said:

“Retail is our heart and soul. To have the RCC choose us as their marketing partner is a particular honour.”

“As the voice of Retail in Canada for 50 years, the RCC is a champion for both retailer & consumer alike. What impresses me the most as a member, past director and speaker, is the RCC’s constant desire to evolve with the industry.”

RCC President, Diane Brisebois said:

"This is a monumental year for RCC as we proudly celebrate 50 years as the Voice of Retail in Canada.”

“But equally important is that we do everything in our power to prepare our industry for the exciting times ahead.”

“We could not think of a better partner to help guide us as we navigate the ever changing retail landscape than the Padulo Integrated team which has and continues to be an integral part of the Canadian Retail mosaic.”

“The innate ability to embrace change is what kept Padulo Integrated at the forefront of Canadian retail advertising for nearly three decades.”

“The agency’s Change Quotient philosophy is behind some of the most iconic campaigns in Canadian advertising history.”

“Padulo’s understanding that the new retail world needs to be adaptable, flexible and receptive to constant evolution in order to achieve long-term success is exactly the ideology RCC was looking for in a partner.”

About Padulo Integrated:
Founded in 1985, Padulo Integrated is a transaction-based 21st century multi medium retail communications company.

Interact with us at:

CEO Rick Padulo: +1 416 966 4000, rpadulo(at)padulo(dot)ca

Interact with the RCC at:

Diane J. Brisebois – President & CEO
Retail Council of Canada
416 922-0553 ext. 238
1 888-373-8245

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Tyler Cavell

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