"DramaFever is the first to secure North American rights to Isabel, and coming out of beta, the hit period drama from Spain is already in the Top 5 most viewed series among our 4 million monthly US viewers," said Vice President Hyun Park.
New York, NY (PRWEB) April 04, 2013
For the first time, New York-based DramaFever is bringing the complete first season of Isabel, one of Spain’s highest-rated TV series to US audiences, starting April 4. The online TV network for primetime shows from around the world is among the first to secure North American rights from TVE (Televisión Española) to the period drama. Fictionalizing the life of a beautiful, young Queen Isabella I of Spain, Isabel has won numerous awards and held an astounding 20% audience share in its local market. It is currently only available to US viewers on DramaFever.com, which is now streaming the hit series in high quality, for free with English subtitles. The company plans to distribute the drama to Hulu and Netflix, as well.
Backed by AMC Networks, Bertelsmann and the cofounder of YouTube, DramaFever is striking deals with TV networks and content owners internationally for the highest-rated shows in their local markets. With titles from TVE, Imagina, Telefe and Artear, the company has already built one of the largest US digital collections of Spanish-language TV programming available. Popular shows include comedies, revenge dramas, historical telenovelas, and modern melodramas, such as Paco’s Men, Killer Women, Montecristo, and Treat Me Nice.
Coming out of its beta period on DramaFever, Isabel is already one of the top five most viewed series among over 500 titles. The company reports that its overall active US audience watching Spanish-language TV series has quadrupled in the past six months, including non-Latino viewers. Currently, about 32% of DramaFever’s estimated 4 million monthly US viewers are Hispanic. The deal for Isabel is one in a huge line-up of hits to come from Latin America and Europe, intended to capture the attention of millions of US Hispanic consumers and the growing fan base for international drama.
“The US success of shows like Downtown Abbey and Faith, coming from England and South Korea, shows a growing demand for foreign drama,” said Hyun Park, Vice President of Latin American and European Content Strategy. “Isabel is exactly what mainstream audiences are asking for in international TV: a great story, with addictive characters and stunning visuals, plus a hit show that was previously not available to American viewers."
Isabel is a period drama about a young girl’s rise to become Queen Isabella I of Spain, a woman whose passion and intelligence helped to unify two kingdoms, and who famously set Christopher Columbus on his quest to find the New World. Two of Spain’s most famous actors, Michelle Jenner and Rodolfo Sancho star as Isabella of Castile and Ferdinand II of Aragon. Viewers are advised that some scenes contain strong nudity and mature sexual content. The highly anticipated second season of Isabel is scheduled to air September 2013 in Spain.
The full first season of Isabel is currently only available on DramaFever and across its mobile and smart TV apps. Free registered subscribers watch instantly for free and benefit from additional features and controls than unregistered users. Premium subscribers watch in HD without advertising interruptions for less than $10 per month.
Established in 2009, New York-based DramaFever is the leading online TV network for primetime shows from around the world. The service streams to millions over DramaFever.com, mobile and web TV apps (Android, iOS, Google TV, Roku) and also provides a curated selection of shows to partners including Hulu, Netflix, and iTunes. All shows are professionally translated into English and Spanish, and are available for free in high quality. To learn more, visit http://www.DramaFever.com.