Quality Mat Makes Play for the Social Shale

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No stranger to taking the first step, rig and crane mat manufacturer, Quality Mat, makes a play for new shale - the social media shale - with the launch of a new site and social media profiles.

Quality Mat charity efforts range from pink mat rentals to helping others in their time of need

Quality Mat charity efforts range from pink mat rentals to helping others in their time of need.

It’s not enough to give back to the local community, we’re using social media to raise awareness nationally about Quality Mat’s favorite causes.

What do natural gas news, breast cancer awareness, and a decades old ground protection mat have in common? All three converge on Qmat.info, home to Quality Mat’s social blog.

Bakken, Eagle Ford & Nationwide Gas and Oil Blogging

The Quality Mat blog covers a range of news across the gas and natural oil industry, emphasizing the Eagle Ford Shale in close proximity to the main offices in Beaumont, Texas and Bakken Shale, as well as Three Forks Shale due to the recent office expansion to Killdeer, North Dakota.

In addition to the weekly blog, Qmat.info is publishing a growing resources section on the history of Quality Mat, ground protection mats, and other mat manufacturing information and facts as related to the production and use.

“We want to be able to provide all the information anyone could be looking for online,” says Joe Penland, Quality Mat manager. From a student looking for book report information to a company seeking quotes on crane mats, Penland hopes to make all of related industry information available online for the convenience of all individuals around the world.

Tapped into the Social Shale

Quality Mat is also expanding into a variety of social networks, including Facebook, Twitter, Pinterest, and Google+. Quality Mat actively participates in the local charitable organizations, with 100% of net profits from the Houston office going directly to charity. This charity first, company second, effort continues online.

“It’s not enough to give back to the local community, we’re using social media to raise awareness nationally about Quality Mat’s favorite causes,” says Penland. This includes the Julie Roger’s ‘Gift of Life’ program, Girl’s Haven, and the 100 Club of Southeast Texas, and others found on Qmat.info.

The Qmat.info site, designed by Solid Cactus, a Web.com company, on the WordPress platform, is the first of many new online expansions for the second generation business. Future sites in development include a charitable focused site devoted to raising awareness for all of the charities benefiting from rig, oilfield and crane mat sales.

Quality Mat Company
Quality Mat Company patented the interlocking ground protection mat design that is used worldwide today. As the oilfield industry has grown stateside, so has the need for a broader range of mats, which Quality Mat has introduced with rig mats and pipeline mats. Quality Mat Company manufactures crane mats, pipeline mats and timber mats for a variety of industries and uses, both rental and new purchases. Find out more about the Quality Mat Company, at Qmat.com and the educational efforts at Qmat.info.

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