Paula's Choice Announces Its Certification in the Leaping Bunny Program

To celebrate this important milestone, as well as Prevention of Cruelty to Animals Month, the brand is holding a "We Love Our Animals Photo Contest" on its Facebook page.

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Every April, the American Society for the Prevention of Cruelty to Animals hosts an awareness campaign designed to help end the inhumane treatment of animals in all aspects – including animal testing on beauty products.

Seattle, Washington (PRWEB) April 04, 2013

Many people welcome the arrival of spring and the month of April with pastel colors of pink, blue, and yellow; although, animal lovers everywhere are celebrating with orange. Why? Because orange is the color of Prevention of Cruelty to Animals Month. Every April, the American Society for the Prevention of Cruelty to Animals hosts an awareness campaign designed to help end the inhumane treatment of animals in all aspects – including animal testing on beauty products.

Seattle-based cosmetics company Paula’s Choice LLC, has been cruelty-free for 17 years - and this month is proud to announce it will be wearing orange in a big way as the newest, certified member of the Leaping Bunny Program. Companies certified through the Leaping Bunny Program have made a voluntary pledge to eliminate animal testing from all stages of product development.

To celebrate this important milestone, Paula’s Choice is holding We Love Our Animals Photo Contest on its Facebook page. To enter, all someone has to do is post their favorite animal or pet photo along with a comment about why they believe beauty products should never be tested on animals. Each week, one photo will win a $100 Paula's Choice gift certificate. In the final week of the 4-week contest, a grand-prize winner will win a year’s supply of Paula’s Choice skin-care products of their choice. Even better, if people want to shop Paula’s Choice after entering the contest, the company will donate 5% of their purchase to the Johns Hopkins University Center for Alternatives to Animal Testing.

The requirements for the Leaping Bunny Certification include a promise to eliminate animal testing not only from the company, but also from their ingredient suppliers. The result is a product guaranteed to be 100% free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis. The program is administered by a coalition of animal rights organizations, including the Humane Society of the United States and the National Anti-Vivisection Society.

Paula’s Choice namesake founder Paula Begoun states, “All of us are thrilled to have this certification as definitive proof of our commitment to not test on animals. Our pet friendly office with 15 dogs is proud of us, too.”

To find out more about Paula’s Choice and its pledge to helping people find the best products for their skin, visit http://www.paulaschoice.com. More information on the Leaping Bunny Program can be found at: http://leapingbunny.org/.

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Led by best-selling author and beauty expert Paula Begoun, the Paula’s Choice Research Team evaluates and reviews hundreds of skin-care and makeup products, in books such as Don’t Go to the Cosmetics Counter Without Me as well as online at CosmeticsCop.com. Combining cosmetics industry knowledge and expertise, Paula and her team have developed the Paula’s Choice line of state-of-the-art formulations based on reliable, published skin-care research. Products include skin-care, makeup, body and hair-care products, beauty tools, and accessories. All products are fragrance-free, cruelty free, and environmentally friendly.


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