Colored Gemstones Take Center Stage at Jewelry Television

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The semi-annual Gem Days celebration brings back customer favorites

Primrose Zircon

Primrose Zircon

We want our customers to not only see the gemstones they know and love, but discover new ones that will quickly become favorites.

Jewelry Television, the world’s largest retailer of loose gemstones and gemstone jewelry, will host the semi-annual Gem Days event April 8 through 14. Gem Days will showcase customer favorites, previously sold out items and some brand new stone options.

To kick off this week long gem celebration, JTV will launch the new Primrose Zircon™ on April 8. This specially treated stone is designed for durability and to maintain the beautiful luster of primrose color in a zircon stone.

“Colored gemstones have always been at the heart of Jewelry Television,” said Trisha Condra, vice president and general merchandising manager of gemstones for Jewelry Television. “We want our customers to not only see the gemstones they know and love, but discover new ones that will quickly become favorites.”

For those who love the brilliant luster and fire of zircon, JTV combined it with a deep pink color that isn’t normally seen, creating Primrose Zircon™. This is a new offering of a natural gemstone enhanced via an innovative coating process. It is sold exclusively on Jewelry Television and at

Some additional Gem Days features will include great offers on:

    -Morganite, our top-trending gemstone
    -Stratify™ and Beria Collection™, our top-trending gemstone jewelry brands

“JTV is the largest retailer of loose gemstones in the world,” said Bill Kouns, head of the gemstone division. “Our buyers canvas the globe in search of the newest finds and our buying power allows us to pass along the savings to our valued customers.”

JTV offers more ways to shop. Check your local television listings, shop online or download free mobile shopping apps for the iPhone, Android, and iPad.

About Jewelry Television®
Jewelry Television® (JTV) is the only interactive, multichannel shopping network that focuses exclusively on the sale of jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, seven days a week, to more than 80 million unique households in the U.S. Jewelry Television® was recently ranked the 13th largest retailer of jewelry in the U.S. by National Jeweler. is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010.

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Cheryl Ball
Fletcher PR
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