This new version has a powerful, sophisticated appearance with a soft-touch, high quality interior trim, offering a new level of refinement and improved noise, vibration and harshness suppression.
(PRWEB) April 04, 2013
Having just launched the all new Subaru Forester (4th generation) in Queenstown, the team at Subaru New Zealand are keen to press home their launch message which is: “The Forester ‘Can Do’ what pretender SUV’s can’t” –“IT CAN IF YOU CAN.” The target audience for the Subaru Forester is diverse in lifestyle and age, looking for a vehicle that gives them flexibility and versatility in their lifestyle needs without compromising on fun, superior safety, AWD handling and technology. The launch was made to reaffirm brand preference by showing that Subaru Forester is the perfect SUV for New Zealand roads. It was also the chance to reinforce the relevance in the New Zealand market of the Subaru brand by showcasing their legendary DNA, capability and authenticity, and the lifestyle it brings, with their unique product difference – Symmetrical All Wheel Drive. The launch campaign objective was also to communicate the Forester’s newness, authenticity and capability (AWD). To this end they have succeeded as the Forester is now one of many vehicles in a crowded SUV segment that has exploded.
“We are sticking to our roots,” said Wallis Dumper, the Managing Director of Subaru of New Zealand. “While other SUV manufacturers are offering 2WD models, we are staying 100 per cent All Wheel Drive all the time and improving the technology to offer a wider range of capability. Kiwis with an active lifestyle can be even more assured of reaching and returning from that remote hiking, fishing or hunting spot and the top of the road to the remotest ski field.” Mr Dumper is quite certain that Forester’s everyday usability and practicality has not been compromised either, with its strengthened suspension and more All-Wheel Drive focused transmission.
The new-look Forester has been increased in size, offering more interior room for greater comfort and convenience, and a bold new look means these cars will not look out of place at the school drop-off zone, the supermarket car park or at weekend sports events. This new Forester has adopted a multi-function display with information on fuel economy, audio information and the Eyesight Safety technology information when those systems are fitted to the car. Also, the latest version of Subaru Intelligent Drive is fitted to the XT, 2.5 Sport and 2.5 Premium models to match performance to driving style. This new version has a powerful, sophisticated appearance with a soft-touch, high quality interior trim, offering a new level of refinement and improved noise, vibration and harshness suppression.
For more information on the all-new Subaru Forester, visit the website at http://www.subaru.co.nz/forester or email John Coker at firstname.lastname@example.org.