Total Beauty Media Group Partners With Revlon for Beauty Sampling of Spring Collection

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Beauty publisher offers consumers deluxe trial experience of The Pacific Coast Collection by Gucci Westman for Revlon

“The Total Beauty Collection Revlon Edition ... is a great example of the solutions we offer brands to help drive awareness, trial and engagement with in-market consumers."

-Emrah Kovacoglu, CEO, Total Beauty Media Group

Total Beauty Media Group, a leading beauty wellness publisher, announces today a collaboration with Revlon making available to consumers a brand exclusive sampling -- delivering a variety of full size Revlon products to consumers by mail for a low, flat fee.

Total Beauty Media Group’s TotalBeautyShops.com now offers beauty discovery programs to consumers through a variety of commerce initiatives. Total Beauty Collection, the publisher’s for-purchase sampling program, delivers premium beauty samples to consumers by mail for a flat rate fee, allowing them to try brands at a great value before they commit.

To date, Total Beauty Collection has presented consumers with a mix of curated, holistic beauty samples from a variety of brands. The partnership with Revlon elevates the program, giving consumers the opportunity to try a sampling of full size products for face, lips and nails exclusively from the cosmetics brand's latest seasonal collection curated by Global Artistic Director Gucci Westman, while giving Revlon the opportunity to drive brand affinity among new customers. The Collection will also feature Revlon’s Pacific Coast by Gucci Westman Spring Colorstory booklet, providing consumers with tips on how-to get the look.

“Total Beauty Media Group reaches millions of in-market beauty consumers every month. They come to us to be informed of beauty products and how-to advice to achieve their beauty goals,” says Emrah Kovacoglu, CEO. “The Total Beauty Collection Revlon Edition is part of a broader collaboration that includes content, media and research – and is a great example of the solutions we offer brands to help drive awareness, trial and engagement with in-market consumers.”

While collaborations are common among beauty sampling programs, the alliance between Total Beauty Media Group and Revlon is unique in allowing consumers to purchase a brand’s featured product collection exclusively at a considerable discount.

ABOUT THE COLLECTION
Dive into a sea of colors inspired by the exotic shades of pacific surf with the latest collection from Revlon Global Artistic Director Gucci Westman: The Pacific Coast Collection by Gucci Westman Revlon Spring 2013. Westman’s highly anticipated collection for Spring ’13 brings an irresistible island vibe accented with acidic color that is the essence of the season. The look is confident and fresh, both optimistic and desirable. Inspired by sculptural sea glass and a touch of Tahitian glamour, Westman’s collection brings together bright pops of coral, pinks and emeralds to mix and match for the ultimate surfer-girl chic. The Total Beauty Collection Revlon Edition, featuring The Pacific Coast Collection by Gucci Westman for Revlon, will be available on TotalBeauty.com beginning in April 2013.

ABOUT TOTAL BEAUTY MEDIA GROUP
Founded in 2007, Total Beauty Media Group operates TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of thousands of user-generated reviews, spanning more than 55,000 products, including most known prestige, mass-market, salon, and spa products. In addition, the site publishes daily editorial coverage of beauty news and trends, including TotalBeauty.com TV, an immense library of beauty how-to videos.

Total Beauty Media Group’s portfolio of digital beauty, wellness, and lifestyle media properties include: TotalBeauty.com, BeautyRiot.com, LimeLife.com, and ModernMan.com. Total Beauty Media Group is backed by USVP and Wallington Investments and based in Santa Monica, Calif. For more information about Total Beauty Media Group, visit TotalBeautyMedia.com.

ABOUT REVLON
Revlon is a global color cosmetics, hair color, beauty tools, fragrances, skincare, anti-perspirant deodorants and beauty care products company whose vision is Glamour, Excitement and Innovation through high-quality products at affordable prices. Revlon® is one of the strongest consumer brand franchises in the world. Revlon’s global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Revlon ColorSilk® hair color, Revlon® beauty tools, Charlie® fragrances, Mitchum® anti-perspirant deodorants, and Ultima II® and Gatineau® skincare. Websites featuring current product and promotional information can be reached at Revlon.com, Almay.com and Mitchum.com. Corporate and investor relations information can be accessed at Revloninc.com.

PRESS CONTACTS:
Mary Dolan
Total Beauty Media Group
mdolan(at)totalbeauty(dot)com
310.399.7400 x126

Amanda Ashe
Revlon Consumer Products
Amanda.ashe(at)revlon(dot)com
212-527-4657

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Mary Dolan
Total Beauty Media, Inc.
310-399-7400 126
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